Exclusive Partnership Will Allow Fubo to Leverage Troon’s Expansive Golf & Club Industry Network Among an Engaged Audience With an Affinity for Premium Services and Sports Content
Scottsdale, Ariz.– The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, and FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, have announced a marketing partnership making Fubo the Official Streaming Partner of Troon. The deal with Fubo marks the first time Troon has entered into a relationship with a streaming partner and further enhances the company’s non-endemic partnership growth.
Fubo streams more golf coverage than any other live TV distributor including DP World Tour, LIV Golf, LPGA Tour, PGA Tour and TGL with its carriage of Golf Channel, GolfPass, DP Tour and national networks CBS, CW, ESPN, FOX, FOX Business Network, FS1, FS2, NBC and USA Network.
This exclusive partnership will allow Fubo to leverage Troon’s expansive golf and club industry network, backed by 900-plus locations in 45-plus states and 35-plus countries, to broaden market reach and enhance brand visibility among an engaged audience of golfers, racquet sports players and travelers, with an affinity for premium services and sports content.
Highlighting the partnership, Fubo will be promoted across all U.S. Troon properties, as well as marketed to Troon’s mass consumer e-mail database that connects with leisure enthusiasts, property stakeholders, Troon members, Club Industry contacts and media, among others. Fubo will also be featured in a comprehensive media campaign that includes TROON Magazine (print and digital), and TROON Privé Magazine (print and digital), which collectively reach over a million golfers and leisure enthusiasts globally.
As part of the partnership, Fubo will provide promotional offers to Troon Rewards/Troon Access Members, Troon staff members, CADDIEMASTER and ClubUp Staff and ICON HOA Residents. Further, Fubo will be a presenting sponsor of Troon’s tee time booking email confirmations and tee time alert emails, which directly reach hundreds of thousands of avid golfers.
“Fubo has more live TV golf coverage than any other live TV provider. Joining forces with Troon, an industry leader, allows us to further connect with golf enthusiasts ahead of marquee events this year,” said Yale Wang, executive vice president of marketing, Fubo. “We are excited to be Troon’s first official streaming partner and become part of their expansive network across the golf community.”
“We are excited to welcome Fubo as the Official Streaming Partner of Troon,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “This exclusive partnership will directly connect Fubo and their premium media services to an upscale audience of Troon consumers who are the perfect fit for their sports, news and entertainment-focused content.”
Fubo’s leading sports offering includes more than 55,000 live sporting events annually, with many streaming in 4K, and over 35 regional sports networks and local sports broadcast networks at the lowest cost compared to other streaming options. In addition to its leading sports coverage, Fubo also streams popular live entertainment and news programming and features more than 40,000 TV shows and movies on-demand each month.
Fubo joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives. Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, and Instagram.
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every English-language Nielsen-rated sports channel (source: Nielsen Total Viewers, 2024). Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. It was the first virtual MVPD to launch 4K streaming and Multiview, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, programming, and marketing. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending September 30, 2024 filed with the Securities and Exchange Commission (“SEC”) and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.
Media Contacts:
Rob Myers, Troon, 480.477.0506 or rmyers@troon.com
Jennifer L. Press, Fubo, jpress@fubo.tv
Bianca Illion, Fubo, billion@fubo.tv