London, United Kingdom – Luxury golf brand G/FORE is thrilled to kick off the 2024 Alfred Dunhill Links Championship this Thursday, 3rd October. Continuing its long-standing sponsorship and affiliation, the footwear innovator is elevating its presence to a global audience on one of the DP World Tour’s longest standing fixtures.
The Championship, played across three of the world’s greatest links courses, will showcase G/FORE in all its colourful glory. In collaboration with the Old Course Hotel, the iconic sign on the seventeenth hole will incorporate the brand’s Circle G’s logo for this special week. With new larger-than-life sand art, a custom cocktail offering, branded tournament cars, logo-emblazoned buildings, and much more, G/FORE is enhancing the event with its trademark charm.
Located along the majestic North Sea in St Andrews, Scotland, the town hosts the finest courses and is universally acknowledged as ‘the home of golf’ due to its long history with the sport. Played by some of the best in professional golf, like the company’s sponsored tour player Thomas Detry, the tournament attracts a plethora of talent and celebrities due to its unique team nature, including founder Mossimo Giannulli as part of the Team competition alongside the professional Championship. Undoubtedly among very good company, G/FORE will be responsible for making 2024 a benchmark for years to come.
For more information on G/FORE and what you’ll be seeing at The Alfred Dunhill Links Championship, including our new Ready To Wear capsule and upcoming holiday collection launching on 27th October, visit gfore.com, gfore.co.uk, and gfore.kr.
Stay up to date on all the fun initiatives this tournament weekend when you follow G/FORE at:
Instagram: @gfore
Facebook: @getgfore
X (formerly known as Twitter): @gfore
TikTok: @getgfore
For additional press information, imagery and any other requests, please contact marketing@gfore.com.
ABOUT G/FORE:
G/FORE was conceptualised with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humour. Consistently striving to make a powerful and colourful impact on their favourite game, the brand intends to disrupt the industry while honouring the sport and its rich traditions.
Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, and Thomas Detry among many others.
G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.
