G/FORE CROSSES OVER INTO NEW ATHLETIC FOOTWEAR CATEGORY WITH INNOVATIVE NEW MG4.1 MODEL

Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is delighted to announce the launch of the MG4.1, an exciting new crossover golf shoe category for the brand. Bringing a whole new dimension to golf footwear styling and performance, this athletic styled shoe is infused with premium lightweight comfort and performance technologies that will make it your new favourite on and off-course shoe.

Retailing at $185.00, the MG4.1 collection encompasses five different fashion-driven colourways including Onyx, Snow, Poseidon, Birch and Pewter. For those looking to get ahead of the game, there will be limited volume of early release MG4.1’s available to purchase only at www.gfore.com from April 15th. The full-line will be available on the US website, as well as selected G/FORE retailers, from June 1st.

Designed by G/FORE founder and creative visionary, Mossimo Giannulli, the MG4.1 embodies the G/FORE philosophy of letting golfers express themselves while playing, as well as injecting more fun and flair back into the game.

By fusing the latest athletic shoe trends together with luxury engineering, G/FORE have, in MG4.1, crafted a shoe that is like nothing else in golf. Fitting perfectly into the brand’s footwear range, it now provides G/FORE loyalists with modern interpretations of classic, street and even athletic footwear styles.

“MG4.1 is years in the making and demonstrates our passion for pushing the boundaries of footwear styling, technology and functionality for both on and off-course use,” commented Giannulli.

“We have been extremely successful with our classic and street styles over the past few years, but felt we needed to expand the collection to include an athletic style to give golfers a fresh new look that also delivers serious performance. On the PGA Tour, Bubba Watson will be wearing the MG4.1 and we fully expect to see all of our tour ambassadors around the globe sporting them soon.”

MG4.1 features a one-piece engineered knit upper that hugs the foot and provides lightweight and breathable comfort from heel to toe. Seamless internal and external overlays provide added lateral support and an integrated heel tab and 4-way stretch collar ensure easy slip-in comfort.

An auxetic lattice midsole, complete with new FOREFOAM™, offers additional lightweight comfort, targeted flexibility and maximum energy return with every step, while the additional triple density footbed is designed to provide maximum comfort under foot for long days on and off the course.

On the outsole, designers have used a new full rubber SAW TOOTH traction pattern which has been anatomically designed to provide supreme flexibility, stability and grip.
Two styles will feature prominent G4 branding on the outsole and the other three will have more subtle branding on just the upper of the shoe.

A limited selection of MG4.1 will be available to purchase on www.gfore.com from April 15th, so make sure you set a reminder to get your hands on the latest footwear innovation from G/FORE.

For more information on G/FORE and to shop the new Spring Summer 2019 footwear visit www.gfore.com

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ABOUT G/FORE:

• Mossimo Giannulli, who is married to Full House and Summerland actress Lori Loughlin, founded G/FORE in 2011 after becoming frustrated in his search for colourful and functional golf gloves.

• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.

• G/FORE’s reputation is now established among the most innovative brands in golf fashion with its wide range of premium golf shoes, apparel and accessories for both men and women.

• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors, while fellow multiple Major champion Phil Mickelson has also chosen to wear the brand’s footwear. Rising European star Thomas Detry is also among the growing list of professional golfers in the G/FORE ranks. Musician, actor and keen amateur golfer Justin Timberlake is also a confirmed G/FORE admirer.

• The G/FORE brand was acquired by Peter Millar in January 2018

• G/FORE Announce Limited Pre-Launch Release Of Innovative New MG4.1 Crossover Shoe