Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to announce the appointment of Suzy Biszantz as Chief Executive Officer, effective January 1st, 2025.
Reporting to parent company Peter Millar’s CEO, Scott Mahoney, Biszantz will be responsible for overseeing G/FORE’s business operations, developing strategy to optimize efficiency, and driving sustainable growth—a foundational pillar for the company. Biszantz will oversee all departments working closely with Founder & Chief Creative Officer Mossimo Giannulli to ensure brand DNA remains at the forefront during the business transition.
With over twenty-five years of brand leadership experience, Biszantz is a trailblazer in luxury, athletic, contemporary, and menswear apparel. Most recently, she served as Group President at Centric Brands for their men’s and women’s platforms, overseeing the full spectrum of operations for brands like Hervé Léger, Joe’s Jeans, Hudson Jeans, Buffalo Jeans, Zac Posen, and Izod. Suzy played a pivotal role in creating and launching Favorite Daughter, a brand that’s captured industry attention with explosive growth and widespread media coverage. Prior to Centric Brands, she served as CEO of La Perla’s North American division where she led a comprehensive restructuring, driving significant EBITDA increase and consistent growth. She also held the positions of President and CEO at the Greg Norman Collection, a division of Reebok. Under Suzy’s leadership, the brand underwent a remarkable turnaround, setting the stage for a lucrative sale.
Under this new leadership, G/FORE is looking forward to the future of the brand as it continues to grow rapidly in the golf space and beyond; focusing on international expansion, broadening wholesale offerings, and fine-tuning direct-to-consumer programs to meet the increasing consumer demand.
For more information on G/FORE and to shop 2025 apparel, footwear, and accessories, visit www.gfore.com.
Follow G/FORE on social media at:
Instagram: @gfore
Facebook: @getgfore
TikTok: @getgfore
For additional press information, imagery and any other requests, please contact pr@gfore.com
ABOUT G/FORE:
G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humor. Consistently striving to make a powerful and colorful impact on their favorite game, the brand intends to disrupt the industry while honoring the sport and its rich traditions.
Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, and Thomas Detry among many others.
G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.
