Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to announce their new athletic collection PRJKT CC Operative.
Focusing on country club sports as well as everyday needs, the premium performance wear is designed for a body that’s always in motion. Available for both men and women, the styles showcase versatility above all else offering optimal functionality for the golf course and well beyond. Tennis, pickleball,basketball, jogging—whatever the chosen activity, PRJKT CC Operative suits the athlete. Each item is detailed and strategically considered for elevating the game of choice.
For men, there are seven styles available including the new breathable Stretch Tech Quarter Zip Long Sleeve Pullover in 4-way stretch mélange jersey equipped with perforated details and underarm gussets.For a classic combo, there’s the relaxed Double Knit Scuba Oversized OPS Sweatshirt and stylish Monogram G’s OPS B-Ball Short perfect for daily wear. Whether you’re playing, spectating, or lounging, they all work.
For women, the ten styles include the ultra-functional Racerback Stretch OPS Pleated Tennis Dress (with shorts), the cozy Double Knit Scuba Perforated Circle G’s OPS Sweatshirt, two sports bra options, and the new Soft Tech OPS Mid Rise Legging which befits any everyday activity.
Whether you’re shopping for the course, court, home, or a gift, there is an item in the new collection for everyone. Shop the PRJKT CC Operative capsule now and take your game—whatever it may be—to the next level.
For more information on G/FORE and to shop 2023 apparel, footwear, and accessories, visit www.gfore.com.
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G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humour. Consistently striving to make a powerful and colourful impact on their favourite game, the brand intends to disrupt the industry while honouring the sport and its rich traditions.
Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attentionand adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, Thomas Detry, and Mel Reid, among many others.
G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.