Los Angeles, California – G/FORE, known for their vibrant and functionality-focused golf performance wear, introduced the highly-anticipated G.112 (pronounced gee-one-one-two) Golf Shoe yesterday. The new footwear style is the perfect combination of modern style and cutting-edge innovation that supports elevated athletic performance, all without sacrificing style — a standard that the brand has become known to hold high. The G.112 was designed with advanced functionality-driven design details, paired with out-of-the-box comfort the industry has grown to expect from G/FORE.
Equipped for optimal traction and stability, it’s the go-to shoe for all day play on the course. The low drop design provides additional turf traction and extra steady footing with a single piece rubber traction pattern wrapped onto a high rebound EVA outsole. The TPU shank at the sole provides superior lightweight arch support while the upper is designed with lightweight leather P.U. for waterproofness in inclement weather.
Every detail was thought through on this design earning it the tagline “Turf Tested. Tour Rated.” Just ask the range of tour players from Thomas Detry to Ryann O’Toole who vetted the shoe during the lengthy design process.
In addition to the twenty-four men’s colorways (four are available in unisex sizing), the women’s specific assortment is available in six colors with a removable kiltie accent, providing versatility for any look.
To celebrate the launch of the G.112 Golf Shoe and the 123rd U.S. Open taking place in their backyard of Los Angeles, G/FORE has taken over the city. Whether you’re a local, or in town for the event, look out for striking billboards, wrapped transit buses, and wheat-paste advertisements around the city. Make sure you don’t miss their vibrant and large-scale activation at celebrity hotspot Craig’s, or their retail tent at The Los Angeles Country Club to see the G.112 in full force.
Retailing at $225, the G.112 collection is available for purchase now at gfore.com, gfore.co.uk, G/FORE Supply stores in Palm Beach and Scottsdale, select green grass shops across the U.S., and internationally.
For more information on G/FORE and to shop new apparel, footwear, and accessories, visit www.gfore.com.
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G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by their attention to detail, sophisticated ease, playful nature, youthful energy, and sense of humour. Striving to make a powerful and colourful impact on their favourite game. Their intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.
Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. The brand has gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players such as Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, Thomas Detry, and Mel Reid, among many others.
G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.