Gallus Golf Releases 2019 New Customers Launch Analytics with LaunchPad Service More Than Double Previous Year Launch Numbers
“Being a True Partner to our clients is THE absolute priority for our team.”, states Rob Hoffman, Vice President of Sales and Marketing at Gallus Golf. “When working with a client to build their new custom app, a successful launch is critical. We have continued to refine the marketing process for that, and through our BOOST team starting in 2019 we have included our LaunchPad service to reach unprecedented levels of success.”
The BOOST program from Gallus Golf is a complete marketing service that handles all forms of digital marketing for a club at an investment considerably lower than a course could accomplish it themselves. The team includes golf industry marketing professionals that produce all content necessary to execute successful email campaigns, build strong social media presence, manage online reputation, provide brilliant graphic design, serve as a marketing consultant, and more. This team developed the LaunchPad service to aid in the launch of a new app to ensure it not only gets optimal downloads but also strong engagement from its new users.
When a new app client partners with Gallus Golf to build their custom app, they also get the LaunchPad service which includes a full 6-week marketing campaign across multiple channels to ensure a successful app launch. AND, successful it has been. When comparing apps that launched in 2018 to those in 2019 with LaunchPad, the first full year of downloads versus the 2019 year to date downloads has seen a 123% increase with LaunchPad in the mix.
Hoffman also shared, “it’s not only about downloads with LaunchPad, but we are also looking to drive significant engagement too. With engagement comes a viral growth in your community. With our 2019 LaunchPad customers, we have seen an average of almost 157 special offers redeemed per course that are only available in their apps. In one municipal app that covers 3 facilities, in just 6 months their booking engine has been viewed almost 61,000 times. Engagement is up and we are excited to continue to refine our successful approach with each new partner we add, and most importantly, this success belongs strictly to each course from their own app, not living in a container app world like the larger tee sheet providers are pushing to courses these days to maximize barter sales. Again, forging a true partnership is our ultimate goal.”
In 2020, Gallus Golf enters its 10th year in business as one of the fastest-growing tech and marketing companies the golf industry has seen in the last decade. Programs like LaunchPad which deepen the Gallus commitment to club to achieve greater levels of success are a primary reason for the quick growth.
Gallus Golf is the industry leader in marketing technology with over 800 custom-branded mobile apps, and handling all of the marketing and strategy for dozens of courses worldwide including major management companies. For more info, or to talk strategy, please contact Rob Hoffman, Vice President of Sales and Marketing, Gallus Golf, 858.437.9262 or firstname.lastname@example.org