‘GameDay’ high performance collection drives up sales by over a third on 2020 figures
Premium apparel brand Galvin Green has enjoyed record growth in both the U.S. and Canadian golf markets in 2021, with sales of its lightweight, durable and comfortable ‘GameDay’ collection up by more than a third (37%) on last year’s total.
The Swedish brand’s range of stylish layered garments appealed to active golfers looking for functional and long-lasting clothing – from brightly colored protective outerwear and eco-generation sweaters made from recycled PET bottles to bold, moisture-wicking polo shirts.
“Sales this year have been outstanding across the entire range of layered products, but the DIXON and DWIGHT thermal sweaters and the APOLLO waterproof jacket proved exceptional, along with our amazing line up of polo shirts led by the popular MILAN style,” said Tom Romano, General Manager for Galvin Green in North America. “Demand for our garments that can be worn on and off the golf course has extended well into 2022, with Spring pre-book orders already accounting for almost two-thirds of our total 2021 target number,” he added.
The DIXON half-zip sweater in soft, lightweight INSULA™ LITE stretch fabric offers maximum breathability and freedom of movement, plus Quickdry properties. Durable and highly breathable, it’s available in seven different colorways and sizes up to 3XL. The warmer DWIGHT half-zip sweater features a new eco-generation of INSULA™ fabric made from recycled polyester from PET bottles to deliver outstanding thermal insulation in cooler conditions. Available in nine colorways up to 3XL.
The 100% waterproof APOLLO full-zip jacket, made from ultra-lightweight GORE-TEX Paclite™ fabric, has become one of the most sought-after rainwear items thanks to a choice of six colorways, including a white version. The versatile jacket is constructed from sustainable BLUESIGN® approved fabric and offers adjustable chest width, combined with shaped sleeves for full ease of movement. It can also be washed and dried to the manufacturer’s specifications to keep it looking and performing at its best. Sizes up to 3XL.
The solid-colored MILAN shirt is made from VENTIL8™ PLUS fabric offering sensational breathability and moisture-wicking properties for dry comfort and UV factor 20+ protection. Available in four colors and size options up to 3XL, it features a sewn collar and open sleeve ends, plus a three-button placket opening with contrasting honeycomb print inside the placket and neck. Made from breathable OEKO-TEX® STANDARD 100 approved fabrics, the VENTIL8™ PLUSshirt range from Galvin Green features 12 different styles, including the fully printed MONTY and MARCUS styles.
The success of the ‘GameDay’ collection in the U.S. and Canada this year follows the brand winning the global 2021 Sports Technology Award for Sustainability for its INSULA™ garments made from recycled PET bottles.
For details about the 2022 Part One collection, please visit www.galvingreen.com or contact your local Sales Representative.
For further information, please contact Natalie Collard at Sports Impact on +44 (0)7885 611698 / +1 2027409062 or email ncollard@sports-impact.com.
