Bigger booth space in prime location results in record response to top-quality garments
Galvin Green, the premium hi-tech golf apparel brand, impressed both retailers and leading media publications from across the world at last week’s PGA Show with its top-quality product lines for the season, resulting in 50% more footfall and an increase of 30% new customer meetings versus the previous year.
Exhibiting from a larger booth space to accommodate more meeting rooms and product lines, Galvin Green saw many new retail partners and media impressed by the extended 100% waterproof DRYVR™ product offering for Fall ‘24. The innovative brand unveiled a brand-new 100% waterproof fabric technology to golf in the form of the highly breathable and flexible Pertex® Shield Stretch.
To mark its introduction, Galvin Green collaborated with GOLF+, the leading VR golf game on the Meta Quest platform, to ensure attendees could discover the superior technical benefits of the latest men’s and women’s DRYVR™ jackets in Pertex® fabric while playing the 18th hole of The Old Course at St Andrews with virtual rain falling right before their eyes.
“We couldn’t have asked for a better reaction to our latest product lines and the brand new Pertex® fabric technology at the PGA Show this year,” said Lou Delfino, General Manager for the brand in North America. “The feedback we received on our DRYVR™ product offering was exceptional and saw us open many new accounts across North America.
“It was also great to allow existing and potential customers, plus leading golf influencers to fully experience the superior freedom of movement offered by our latest market leading waterproof jackets on the stand with the help of the GOLF+ VR game, which generated a real buzz and extra attention among those visitors to the Apparel Pavilion,” he added.
The all-new AMES (men’s) and AMY (women’s) full-zip jacket offering unrivalled stretch and AMOS hooded jacket were among the most popular DRYVR™ garments on the Galvin Green booth, while striking new colourways and patterns in the highly breathable VENTIL8™ shirt offering particularly wowed retailers. The comprehensive Women’s and Junior ranges also proved to be a hit with those customers who had previously just carried the men’s styles.
Visitors also had the opportunity to meet with CEO Nicholai Stein, Global Sales Director Per Ågren and Creative Director Mats Lundqvist from the Management Team based at the company headquarters in Växjö, Sweden – Europe’s Greenest city – to discuss more about the brand and its premium product offering.
Time was set aside to celebrate the success of its North American Sales Representatives on the booth at the end of the Show. Jason Nadeau of Ontario, Canada was announced as the Salesman of the Year, while Ryan Skoglund (Mid-Atlantic) and Michelle Marinelli (New England) picked up Impact Players of the Year awards for delivering top service and growth in their regions.
“All three individuals set the standard for delivering great sales performance and customer service in their respective territories and we were delighted to give them the recognition they deserved,” added Delfino.
The nearest the pin winner of the GOLF+ VR golf game was bunkered Gear Editor and World Long Drive athlete James Tait – a resident of St Andrews! James hit his tee shot more than 350 yards to an impressive 7 feet of the pin, while wearing the superior stretch AMES jacket.
For further information on Galvin Green, please visit www.galvingreen.com.
