’21 Changes in the Nat’l Golf Consumer Franchise/Profile/Trends: Special Offer for Golf Market Research Center New Subscribers
Pellucid recently published the ’21 update to the National Golf Consumer Franchise figures on size, demographics and involvement levels which outline continued growth, but at a slower pace than ‘20’s “breakout year.” Our existing Golf Market Research Center (GMRC) subscribers got the figures and commentary last week as part of their “early adopters” benefit. To somewhat level the playing field, from now until 6/15 we’re offering this additional benefit to new GMRC subscribers. As our GMRC subscriber base grows, the visibility to market performance for Golf Revenue, Rounds, RevpAR and Utilization improves in addition to the comparative period performance tracking benefits to each participating owner/operator. Don’t take our word for it though, here’s what one of our Charter Subscribers says about their ’21 experience:
“The GMRC program has been a fantastic addition to our monthly and annual reporting to our stakeholders. The seven KPI benchmarks and weather impact reports are very effective communication tools which will only improve as more facilities come on board. Real time data and analysis along with Jim and Stuart’s years of proven experience help guide us to make more informed decisions to maximize our profitability. Jim and Stuart are readily available to discuss results and share their opinions, making the GMRC a tremendous value. ” Noel Allen, PGA Director of Golf, Village Links of Glen Ellyn
Below is the bundled services offering for new subscribers between now and 6/15:
- Golf Market Research Center
- Market Profile – 4-dimensional snapshot of the local market golfer base, supply level/mix, supply/demand balance and rounds efficiency (velocity & Utilization)
- National Golf Consumer Franchise scorecard and commentary – # of golfers, Participation/Frequency/Play Rates, demographics, involvement groups (Committed, Involved, Casuals); Excel workbook & OtR commentary
- Trend Analysis – single page, monthly comparative periods graph/table for Rounds or Utilization for any period based on your input data)
- KPI Scorecard – single page view, current month & Year-to-Date; 7 metrics from Golf Revenue down to % Achieved Greens Fee (discount rate)
- Cognilogic – access the historical weather impact (Golf Playable Hours & Capacity Rounds) portal for your assigned weather station, updated daily, information by day, week, month, day-of-week; from yesterday to the 10-yr norm
- Foresight – access to the 60-day Capacity Rounds forecast portal, through our weather partner AccuWeather, for your assigned weather station. Also comparisons by day vs. year-ago, 10 yr norm for temps & precip
$500 annual per facility ($450 for NGCOA members), subscribe here
If you’d like a “test drive” to put in your historical figures (Rounds, Golf Revenue, Highest GF Rate), contact us and we’ll send you instructions for a 2-week trial. As an added benefit, every month we publish to the subscriber base (usually around the 10th of the month) the GMRC national portfolio performance summary as well as any markets where we have 3+ participants just for guidance until we build enough sample size and balance for true benchmarking (ultimately getting to Pellucid facility types of Premium, Value & Price). Act now to get the benefit of this promotion and start putting in your monthly figures and historicals starting with May to get immediate reports & insights!
