Brand ambassadors, Bubba Watson and Phil Mickelson to sport striking Pink G/Fore footwear in support of Pink Out promotion during The Players
Los Angeles, California – Luxury golf-inspired sportswear and accessories brand, G/FORE is putting its full support behind the PGA Tour and Donna Foundation’s PINK OUT campaign during this week’s THE PLAYERS at TPC Sawgrass.
Not only will the brand’s headline ambassadors, Bubba Watson and Phil Mickelson be sporting custom made pink golf shoes at Sawgrass, the G/FORE website will be full of custom pink items, from hats, shoes, gloves and caps to apparel and even a “shooie” putter cover, in a variety of shades of pink, including Blossom, Blush and Berry.
G/FORE will also be donating 10% of total sales on all PINK OUT products sold on gfore.com between the 8th May and 13th May to The DONNA Foundation, so log on quickly whilst stocks last, contribute to a great cause and indulge your passion for pink in typical G/FORE style.
G/FORE is a passionate supporter of breast cancer awareness. Known for its coloured gloves, (especially pink) the company felt THE PLAYERS was the perfect opportunity to showcase its PINK products and, more importantly, support a great cause.
“I’m glad we could use one of our brand’s key colours, Blossom Pink, to raise money and awareness for a great cause,” said Mossimo Giannulli, CEO and Designer for G/FORE. “The support of Bubba and Phil is a huge benefit as they will bring increased attention to this effort and The DONNA Foundation at THE PLAYERS.”
Already a two-time winner on the PGA Tour this season, Watson has hit top form and is surely a firm contender to claim a maiden title at THE PLAYERS. In support of the campaign and keeping with the brand’s Disruptive Luxury theme, the two-time Major champion will be sporting a pair of custom painted G/FORE High-Top Disruptors, featuring a logo in support of Mother’s Day and Blossom & Blush coloured gloves from The Collection range.
A return to winning ways at the WGC in Mexico has marked a return to the Mickelson of old and the popular American will be keen to add to his lone victory at Sawgrass in 2007. A passionate supporter of breast cancer awareness, Phil will be playing his part by wearing a custom painted pair of his favoured G/FORE Gallivanter shoes, complete with his iconic Jumping Phil logo shining out in pink.
To follow the campaign on social media make sure you check out the G/FORE social media feeds as well as the following hashtags: #forethecure #Pinkout4DONNA
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For more information on G/FORE and the current SS18 product range visit gfore.com
The new SS18 Collection is available at selected stockists and via trendygolf.com
Follow G/FORE on Social Media at:
Instagram: @gfore
Facebook: @getgfore
Twitter: @gfore
For additional press information, imagery and any other requests, please contact pr@gfore.com
ABOUT G/FORE:
• Mossimo Giannulli, who is married to Full House and Summerland actress Lori Loughlin, founded G/FORE in 2011 after becoming frustrated in his search for colourful and functional golf gloves.
• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.
• G/FORE’s reputation is now established among the most innovative brands in golf fashion with its wide range of premium golf shoes, apparel and accessories for both men and women.
• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors, while fellow multiple Major champion Phil Mickelson has also chosen to wear the brand’s footwear. Rising European star Thomas Detry is also among the growing list of professional golfers in the G/FORE ranks. Musician, actor and keen amateur golfer Justin Timberlake is also a confirmed G/FORE admirer.
• The G/FORE brand was acquired by Peter Millar in January 2018.
