Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is excited to announce the launch of the MG4X2, a new shoe that demonstrates the brand’s distinct ability to combine purpose-built design with modern street style.
The MG4X2 is G/FORE’s first true crossover shoe, fit to perform both on and off the course. The shoe boasts many of the performance-driven properties in G/FORE’s highly successful MG4.1, but includes a fully waterproof exterior, improved stability, and a modern, versatile silhouette.
The interior of the shoe features antimicrobial mesh for odor control and breathability, while G/FORE’s washable, premium triple density foam cushion footbed gently massages your feet, leaving them refreshed and supported after long days on the course, or after a jog.
An impressive heel cup with 360° of support prevents slippage, while a wider midsole and higher sculpted sidewalls increase lateral and medial stability. The waterproof exterior features a seamless G/DRY knit construction with a reinforced toe overlay that keeps feet dry and protected. The rubber outsole with sawtooth non-slip traction pattern improves flexibility and grip from the ground up.
Retailing at $225, the MG4X2 collection includes five striking colourways for men—TWILIGHT, SNOW/POPPY, ONYX, SNOW, and NIMBUS—and two made exclusively for women—SNOW/BAJA and TWILIGHT.
“The MG4X2 is our first true crossover shoe: the perfect combination of a golf shoe and cross-trainer,” said G/FORE President Nicole Castrogiovanni. “Designed based on player feedback, we combined performance-driven technology with a new, athletic silhouette that improves your style both on and off the course. The versatile design means the shoes can be worn from the gym, to the course, to the clubhouse, and beyond.”
All styles feature subtle G/FORE branding on the heel cap, with complementary colour accents and reflective detailing on select styles.
The MG4X2 golf shoe launches August 22nd at gfore.com and across their lengthy network of green grass shops and specialty retailers internationally.
For more information on G/FORE and to shop new apparel, footwear, and accessories, visit www.gfore.com.
Follow G/FORE on Social Media at:
Instagram: @gfore
Facebook: @getgfore
Twitter: @gfore
For additional press information, imagery and any other requests, please contact pr@gfore.com
ABOUT G/FORE:
G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by their attention to detail, sophisticated ease, playful nature, youthful energy and sense of humour. Striving to make a powerful and colourful impact on their favourite game. Their intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.
Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel and accessories for both men and women. The brand has gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players such as Chez Reavie, Brandt Snedeker, Kelly Kraft, Alvaro Quiros, Thomas Detry, and Mel Reid, among many others.
G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in the 35+ countries.
