On Tuesday, June 2, 2026, Golf Industry Guru hosted an exclusive live Q&A session featuring Vic Aliprando, Senior Vice President of TPC Operations, where he leads an organization that oversees some of the most respected golf properties in the world — including TPC Sawgrass. The session was moderated by James Cronk, Co-Founder of Golf Industry Guru.
Vic Aliprando joined the TPC Network in 2002 as Head Professional at TPC Sugarloaf and has since risen through roles as Director of Golf, General Manager, Club Manager at TPC Sawgrass, and VP of Business Development before taking on his current role as SVP of Operations. He holds a Bachelor of Business Administration in Marketing from Mississippi State University and has completed the PGA Golf Management Program. Few people in the golf industry have seen as many sides of the business as Vic — from the tee sheet to the boardroom — and even fewer can speak to what elite operational culture actually looks and feels like from the inside.
Overview:
This candid, practical conversation goes inside one of the most intentional culture-building initiatives in the golf industry right now. What does it take to build and sustain a world-class golf operation? How do you make service culture stick beyond the mission statement on the wall? Vic draws on more than two decades of experience at the highest level of the game to share the principles, frameworks, and hard-won lessons that have shaped his career and the TPC Network. Whether you’re a GM looking to sharpen your leadership edge, a club owner trying to build a more consistent guest experience, or an aspiring leader figuring out what the next level looks like — this call delivers the kind of perspective you simply don’t get from a seminar.
Attendees gained valuable takeaways on:
– What truly separates a good GM from a great one, including the unexpected leadership lesson hiding in the simplest daily task
– How TPC keeps culture consistent across a network of properties without making every club feel the same — balancing brand standards with individual club identity
– An inside look at Go Further, TPC’s new service culture initiative built around three core pillars: Be My Guest, Get to a Yes, and Make Memories
– How to translate service culture values into real, observable behaviors on the ground — and keep them alive beyond the training room
– Advice for the next generation of golf industry leaders, including the mindset shifts that separate those who build lasting careers from those who plateau
– What’s next for the TPC Network, including exciting growth plans tied to the evolving PGA Tour landscape
These are conversations every golf club owner, general manager, and director of operations should be having with their leadership teams right now.
