On Tuesday, February 3, 2026, Guru Collective hosted an exclusive live Q&A session featuring Patrick Koenig, the acclaimed golf photographer whose work has been featured in GOLF Magazine, Golf Digest, The Golfer’s Journal, and major media outlets including The Wall Street Journal, USA Today, BBC, and CNN. The session was hosted by James Cronk, CEO & Co-Founder of Guru Collective Ltd.
Overview:
This dynamic conversation explores how golf courses and destinations can strategically leverage professional photography, influencer partnerships, and authentic storytelling to drive member engagement, tournament bookings, and destination appeal. Patrick shared actionable insights on pre-shoot planning, narrative positioning for different course types (private, resort, and public), and real-world success stories that demonstrate the tangible impact of compelling visual storytelling on golf facility marketing and growth.
Attendees gained valuable takeaways on:
– The strategic value of professional photography for golf courses
– How storytelling and authentic narrative drive bookings and member engagement
– Influencer partnerships and destination marketing strategies
– Course positioning and competitive differentiation in a crowded market
Patrick’s unique perspective bridges professional golf media and the everyday course operator looking to elevate their market positioning through compelling visual and narrative content.
Watch the Full Session:
