GREG NORMAN COLLECTION INTRODUCES BRAND EXTENSION, GN COLLECTION, FOR FALL 2020
NEW YORK, January 22, 2020 – Golf lifestyle brand Greg Norman Collection, a leading worldwide marketer of technical golf wear for men and women, announces the Summer/Fall launch of GN Collection, a new label embodying “the best in golf.” The men’s line will be introduced to the golf industry today at The PGA Merchandise Show in Orlando.
The GN Collection bridges modern sportswear with technical golf wear by featuring premium fabrics in clean-lined styling with playable details designed for the skilled golfer in mind. The brand extension label will ship to golf retailers starting June 1.
“The new label highlights the finest of what Greg Norman Collection represents in performance and fashion for the best clubs in golf,” said S. Mike Elliott, Greg Norman Collection’s President-golf. “While GN Collection is a sophisticated lifestyle direction, it remains true to our heritage as an authentic golf brand.”
At the cornerstone of the GN Collection are Drivers, a series of classic polos in heathered solids, stripes, and prints in premium fabrics in two color stories to either broaden the brand’s seasonal fashion offerings or stand alone on their own.
“Fashion and fabrication direction are key elements in keeping GN Collection unique, but in step with our mainstay brand,” Elliott added. “We’re known for our use and interpretation of fabrics in golf, it’s part of our DNA and the strength of what we bring to golf retail.”
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world’s leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman’s powerful elegance, enthusiasm and passion for an individual design sense.
Annmarie Dodd, (646) 267-2508