The Home Of Golf Goes Digital With TrackMan Range
The Home of Golf, St. Andrews Links recently became the first golf club in the UK to implement the revolutionary range solution from TrackMan. TrackMan Range is a digital system which allows range goers to track their shots via a free app on their tablets or phones. The app offers features for practice and gaming purposes and can be played alone or in groups.
TOUR TECHNOLOGY A CLICK AWAY
With the system in place, players at the St Andrews Links Golf Academy can now enjoy the same technology used by the best players in the world, including players like Justin Rose, Justin Thomas, Francesco Molinari and the world’s number one, Dustin Johnson. Using the app, players can review and analyze their shots key parameters including Ball Speed, Launch Angle, Launch Direction, Height, Carry, Total, Side and From Pin. For improved distance control, a player’s range ball data can be converted into premium ball data, making the practice session even more efficient and ‘course-play’ realistic.
PRACTICE WITH PURPOSE OR HAVE FUN PLAYING GAMES
In addition to gathering performance data on each shot, the TrackMan Range app also offers three fun games, which can be played alone or with friends. Games include Capture the Flag, Hit It, and Bulls-eye. Furthermore, the app’s graphics are an exact replica of St Andrews Links Golf Academy’s very own range, making the experience even more realistic and engaging.
CREATING MEMORABLE MOMENTS
TrackMan and St Andrews Links have a longstanding partnership, based on both company’s thought leadership, respect for tradition, and how new technologies can help grow the game of golf. “We first installed TrackMan at the Golf Academy in 2005, one of the first in the UK to do so,” said St Andrews Links’ Director of Instruction Steve North. “Since then, we have worked closely with the team at TrackMan, integrating more of their world-class technology into the day to day operations at the Golf Academy. We were hugely excited to hear about the TrackMan Range system and are now delighted to be able to showcase it to the thousands of golfers visiting our facility each year. At the Home of Golf, we have a proud history of innovation across the Links landscape, combined with our ambition to deliver memorable experiences to every golfer”.
For TrackMan, the long-standing partnership with St Andrews Links is unique on many accounts and an integral part of the company’s strategy of respecting the game while finding new ways of unleashing potential. “We are incredibly proud and humbled to have our TrackMan Range system installed at the Home of Golf. It’s a testament to the fact that tradition and cutting-edge technology goes perfectly hand in hand while sharing a vision of growing the game we all love and cherish”, says Sebastian Eldrup-Jørgensen, Business Development Manager for TrackMan’s Driving Range Solutions.
About St Andrews Links Trust:
St Andrews Links Trust is responsible for the management and maintenance of the seven Links courses at St Andrews, including the world famous Old Course, host of The Open Championship a record 29 times. St Andrews Links employs more than 350 permanent staff and seasonal workers during the high season. It manages a number of additional facilities including three clubhouses, a golf academy, and five shops. Around 230,000 rounds are played over the seven courses attracting visitors from around the world to follow in the footsteps of the world’s greatest golfers and become a part of golf’s rich history.
TrackMan’s digital technologies help both professionals and amateurs unleash their potential. TrackMan provides the most accurate, real-time data on ball collision, launch, flight, and landing across sports and applications. In Golf, its unique combination of radar and video technology offers the ultimate solution for Equipment Manufacturers, Teaching Pros, Club and Range Facilities, Broadcasters, Club Fitters, and ambitious players. TrackMan A/S, headquartered in Vedbæk, Denmark, is the developer and owner of TrackMan technologies, which include a comprehensive patent portfolio of granted patents and pending patents applications.
Jens Horneman, Global Head, MarCom
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