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HARNESSING THE POWER OF MUSIC TO REACH A NEW GOLF AUDIENCE

December 2, 2020

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The ModGolf Podcast with Kelley James

On this episode of the ModGolf Podcast we speak with musician, singer and songwriter Kelley James. Kelley shares some engaging stories of how his Californian surf-inspired freestyle music has entertained audiences at PGA Tour events like the WM Phoenix Open and Safeway Open. We learn how amplifying the on-site fan and player tournament experience is a critical component needed to attract younger, new audiences to golf and grow the appeal of the game.

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