New Tracking Category for Golf Datatech Provides In-Depth Analysis of Golf Headwear Sales and Trends; Headwear is the 2nd Largest Apparel Category Behind Men’s Shirts and the only Apparel Category Larger in On & Off Course Sales than Wedges or Putters
Kissimmee, Fla., – Golf Datatech, LLC (www.golfdatatech.com), the golf industry’s leading independent market research firm for retail sales and consumer trends, today introduced the Headwear Reports category, a new series of data providing in-depth analytical tools for understanding sales and retail trends.
“Headwear is a brand-new category that Golf Datatech is tracking, as we are finding retail sales are very significant when compared to many other apparel categories, and it’s even larger than some of those in equipment,” said John Krzynowek, Partner at Golf Datatech. “Tracking headwear sales is long overdue, as it is the largest apparel category other than men’s shirts. In fact, the headwear category is larger in total sales both on and off course than wedges or putters.”
The new headwear data, which is now available by month dating back to January of 2021, includes in-depth analysis of the category in either on or off course channels, as well as the on & off course channels combined, tracking: sales and market shares of headwear brands, types of headwear, pricing, unit sales, average selling price, total dollar value, and inventory status, among other key data points.
“As demand for golf apparel continues to surge in the U.S., adding data in categories like headwear provides industry stakeholders with a benchmark for determining trends in the market by price, style and brand, while also managing inventory levels by channel,” added Krzynowek. “Managing your apparel or headwear business without objective insights into the mechanics of the green grass and off course channels is like sailing a boat without a rudder.”
For more information on Golf Datatech’s Headwear Reports, contact tstine@golf-datatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC (www.golfdatatech.com) was established in 1995, and since that time it has become the industry’s gold standard for accurate and timely information on retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research, strategic sales, and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France and Germany.
