Alliance Between Golf’s Leading Independent Market Research Firm & Leader in Global Pricing Research to Provide Golf Companies with AI-powered Pricing Guidance
Kissimmee, Fla., – Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer, and trade trends, today introduced a proprietary golf industry Predictive Pricing & Demand Platform, powered by Atenga Insights.
The new platform, which was born of an alliance between Golf Datatech and Stockholm, Sweden-based Atenga Insights, a leader in global pricing research, provides golf companies, in both the U.S. and Internationally, with leading edge, AI-powered, proven predictive pricing research that can be completed within a matter of weeks.
“This new Predictive Pricing & Demand Platform is a game-changer for golf brands, as they can now obtain critical product pricing guidance in a matter of weeks versus what would normally take months, and for far less than the cost of traditional pricing models” said John Krzynowek, Partner, Golf Datatech. “Through this platform, golf companies of all sizes, both domestically and internationally, can eliminate the guess work and have confidence that their products are optimally priced for maximum revenue and profitability.”
Golf Datatech’s new Predictive Pricing & Demand Platform, powered by Atenga Insights showcases which product attributes drive the optimum price points, as well as identifying critical “price walls.” Price walls are price inflection points, where unit volume suffers a significant drop if breached. For example, a price wall of $49 may exhibit the same approximate unit volume from $45 to $49 but drop by 10-15% at just over $50. Another price wall may occur at $59. Thus, Identifying and maximizing revenue and return depends on finely tuned pricing.
Predictive pricing research is an essential resource for golf companies in today’s highly competitive marketplace, especially with online sales having a significant impact on many product categories. In fact, according to research by McKinsey Consulting, just a 3% increase in price can boost a company’s bottom line by 30% or more.
“There are three business levers impacting profitability: optimized pricing, increased sales, and containing costs, and appropriate pricing can have the most significant impact and provides the most dramatic results,” said Robert Tinterov, President of Atenga Insights. “However, for a variety of reasons far too many companies fly blind on decisions regarding price. Historically, a pricing research project typically took several months and carried a hefty six-figure price tag. Now that changes thanks to Atenga Insights’ proven ground-breaking pricing research platform and our alliance with Golf Datatech.”
Adds Krzynowek, “Through our exclusive database of serious golfers and our ability to quickly and easily survey thousands of consumers, combined with the deployment of Atenga Insights’ artificial intelligence technology to aggregate data, predictive pricing research will be an invaluable tool for golf companies moving forward.”
For more information on Golf Datatech and the Predictive Pricing & Demand Platform, powered by Atenga Insights,call 888-944-4116 or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC (www.golfdatatech.com) was established in 1995, and since that time it has become the industry’s gold standard for accurate and timely information on retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research, strategic sales, and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France, and Germany.
About Atenga Insights
Atenga Insights is a data driven, AI-powered, predictive pricing platform that is quickly disrupting the staid billion dollar pricing consulting industry. By coupling its own proprietary approach with newly available real time research tools, that enable highly relevant and precise panels, Atenga Insights is able to guarantee accurate pricing guidance in six weeks or less and for as little as $25,000. The approach has already been proven in close to one thousand different client situations resulting in hundreds of millions of dollars in incremental profit.