Industry Researchers Push for More Participation, More Geographic Detail
Jupiter, FL – The National Golf Foundation and Golf Datatech, LLC who for years have collaborated in providing the industry with monthly rounds played reports, are heightening their efforts to recruit more golf courses and operators to participate in the ongoing tracking study, with the goal of producing more finely-tuned research for every city and state in the U.S.
Golf Datatech and NGF work together to solicit monthly rounds played information from more than 14,000 U.S. golf facilities, aggregating and analyzing data for reports that detail year-over-year changes in play by region and state, as well as in select major cities. Through their combined efforts, the number of participating golf facilities has risen to almost 18% of all U.S. facilities.
As golf courses and other golf related businesses look to learn whether golf’s 2020 gains in participation and play will carry into 2021 and beyond, the industry’s two leading research companies recently met to discuss ways to further improve the rounds played report.
“This is a unique time and it’s more important than ever for everyone in golf to have reliable, timely rounds-played information,” said Tom Stine, co-founder of Golf Datatech. “The more facilities that participate, the more granular the report can be and therefore more helpful to the entire industry. It only requires sending a simple email once a month.”
While continually appreciative of those who participate, NGF and Golf Datatech are looking to engage an even broader range of independent golf course owners and operators, management companies, state golf associations, and PGA sections to help with the effort.
“It’s all about cooperation and commitment,” says NGF CEO Joe Beditz. “NGF and Golf Datatech have been working together on this research for almost two decades as a public service to the industry. There is no cost to participate or receive our reports. All we ask is that more golf courses confidentially provide us with their rounds data so we can do a more thorough job of tracking rounds played.”
It only takes a few minutes each month to submit rounds data, with operators encouraged to visit (and bookmark) either:
About the National Golf Foundation
The National Golf Foundation (www.ngf.org) is a community of individuals and golf businesses committed to being the most well-informed advocates for the growth of the game and business of golf. With a deep and experienced research team, NGF helps golf companies and organizations better understand their market and grow their businesses. The NGF is the only member association for everyone in golf.
About Golf Datatech, LLC
Golf Datatech, LLC (www.golfdatatech.com) was established in 1995, and since that time it has become the industry’s standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France and Germany.
National Golf Foundation: