Unveiling Trends and Opportunities in Next-Gen Golfer Preferences
[White Plains, NY] – ClubGrub, golf’s leading food & beverage technology, has released a groundbreaking report examining the shifting preferences of golfers aged 52 and under (i.e. the next generation) and highlights substantial revenue losses across the club industry.
The study reveals that next-generation golfers often describe their current food and beverage options as “inconvenient,” “unreliable,” and “uninspired.” Many clubs struggle with longstanding operational inefficiencies, from beverage carts with limited menus that aimlessly circle the course, to outdated call-in orders and rushed service at the turn. This antiquated system leads to reduced spending, more self-supplied food and drinks, and missed opportunities for operators to increase revenue and modernize the golf experience, creating a downward impact on lifetime member value.
“Hot dogs are not hospitality. Clubs have long grappled with how to deliver premium food & beverage experiences beyond the clubhouse and drive more revenue, without friction,” said ClubGrub Founder, Spencer Potter. “This report, alongside data from ClubGrub’s GPS technology, reveals a more convenient, mobile-first preference of younger members and guests, as well as opportunities for operators to extend their reach across the entire club experience, from the back nine and range bays, to halfway houses and home delivery in golf communities.”
Key Findings from the Report:
– Generational Shift: Unlike previous generations, nearly 80% of rounds played by golfers under 52, conclude without ordering food or drinks at the 19th, accelerating revenue misses.
– Demand for Diverse Menus: Data from ClubGrub’s mobile ordering platform shows that fewer than 5% of in-app orders include hot dogs, highlighting a demand for fresher, more robust dining choices.
– Revenue Losses for Clubs: Missed service opportunities, self-supplying, and food waste collectively contribute to over $5.65 Billion in annual food and beverage losses for the industry.
“This report highlights a tremendous opportunity for clubs to both grow the game, and their bottom line, by engaging the next generation of golfers through more social, dynamic, and on-demand hospitality experiences powered by technology. If not now, when?” said Potter.
Read more at: https://clubgrubapp.com/golf-intelligence-report/
About ClubGrub:
ClubGrub’s order automation technology is innovating the way operators deliver golf hospitality experiences with its award-winning mobile application. Featured in Golf Inc. magazine and recipient of two consecutive Excellence in Achievement awards from BoardRoom Magazine, the GPS-powered technology is proven to help operators grow revenues, accelerate pace of play, and efficiently deliver modern food and beverage experiences on every inch of their property, from the back nine and range bays, to halfway houses and home delivery in golf communities. Explore more at ClubGrubApp.com
Media Contact: Rebecca Sinclair, Public Relations, ClubGrub, Support@ClubGrubApp.com, 877-258-2478
