BELFAST, Northern Ireland – A new partnership between two of the world’s leading golf software providers, Golf Genius Software and BRS Golf by GolfNow, is offering a complete competition management solution to golf clubs in the U.K. & Ireland. The solution is fully integrated into the new World Handicapping System (WHS) and syncs with BRS Golf’s tee sheet and members-booking website and app.
The partnership brings together the core strengths of both companies – BRS Golf’s experience in Online Booking and Management, which used by more than 3,500 clubs worldwide; and Golf Genius’s experience in Competition Management, trusted by 9,000 customers globally.
The solution will deliver best-in-class product features, including live scoring through the new BRS Golf Scoring App. With this integration, BRS Golf’s product suite now offers online booking, membership management, payment solutions, membership finance, and competition and handicapping. Both companies deliver unparalleled customer support, achieving NPS scores above 70.
The integration will deliver a range of products offering clubs the right solution for their needs, with two of the products exclusive to BRS Golf customers. Club managers will have access to best-in-class product features in one connected solution and an approved, seamless integration to the WHS across all golf unions in the U.K. and Ireland.
BRS Golf’s booking technology will continue to support handicapping software from current third-party providers, as well as Golf Genius.
Brian Smith, General Manager, BRS Golf said: “We’re delighted to be working with Golf Genius to offer golf clubs in the U.K. & Ireland an even more comprehensive, integrated suite of products that will enhance the member experience and help to grow the game of golf. Competition is a key part of the game we all love and the ability to effectively manage competitions, while allowing members to input scores and view results digitally, will not only greatly improve the enjoyment for golfers, but also save time for clubs and their staff.”
Craig Higgs, Managing Director of Golf Genius International commented: “We are excited to partner with BRS Golf and bring to the golf club industry what they have been requesting for some time.
“In our discussions and research, we have been asked if we can partner with existing providers to improve on what is currently available in the market. Now we can, and with BRS Golf’s proven leadership in tee sheet and membership management, we are able to offer a proven solution to the market. This is another exciting development coming on the heels of our WHS supply and the launch of our Club Member App.”
If you are a BRS Golf customer who is interested in adding tournament management software to your club and offering the BRS Golf Scoring app to your members, please contact sales@golfnow.co.uk or call 00800 7808 8888.
If you are interested in finding out more about Golf Genius contact the international team at intlsales@golfgenius.com.
For more information, contact:
Phil Craghill
Director
GMS
E: phil@gmsgolf.co.uk
T: +44 (0) 1438 718 399
M: +44 (0) 7775 901 977
About Golf Genius Software
Golf Genius Software provides innovative and reliable software solutions to private clubs, public courses, resorts, and golf associations around the world. The company’s flagship product, Golf Genius TMS, is the most widely used and fully featured tournament management system available today. Golf Genius Golf Shop, released in 2019, is a simple and powerful productivity system for managing special order merchandise and tracking demo club inventory.
Golf Genius serves golf professionals at more than 9,000 private clubs, public courses, resorts, and golf associations in 50 countries, including virtually every state and regional golf association in the United States. Golf Genius Software has more than 90 employees, including 40 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information about Golf Genius Software, please visit golfgenius.com.
About BRS Golf by GolfNow
BRS Golf is the leading provider of tee time management and online booking technology in the world. Its best in class tee sheet is trusted by over 3,500 golf clubs across 14 countries, and, in the UK & Ireland alone, 620,000 registered members use BRS Golf to book their tee times. In additional to its powerful tee sheet and member booking technology, BRS Golf offers a range of flexible software solutions designed to help clubs manage all aspects of their facility efficiently in one place, including Membership Management, Visitor Booking, Online Payments, Membership Finance and now, Competitions & Handicapping.
Founded in 1995 by Northern Irish golf fanatics and IT experts Brian and Rory Smith, BRS Golf was acquired by GolfNow in June 2013. GolfNow, part of the NBC Sports Group with offices in Orlando, Florida and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.
