Providing a Streamlined Way for Event Participants to Order Custom Apparel and Equipment
Wayne, PA – Golf Genius, a worldwide leader in SaaS solutions for the golf industry, and RepSpark, the leading B2B wholesale e-commerce platform for golf apparel, footwear and accessories, today announced the availability of a new platform integration in Golf Genius Tournament Management that synchronizes event player rosters with RepSpark. This new integration enables golf professionals to offer an efficient, personalized online shopping experience to participants and eliminates merchandising headaches for golf professionals, golf shop staff, and tournament managers.
After a golf professional or pro shop merchandiser sets up a “microsite” in RepSpark, event participants will have instant access to view apparel, equipment, and customization options for dozens of leading golf brands, including Straight Down, johnnie-O, TRUE Linkswear, Greyson, Summit, Southern Tide, and many more. Once golfers make their custom selections, they simply checkout within limits based on dollar amount, quantity, or points. In addition to event-specific selections, they can also shop for additional merchandise from the manufacturer using a membership account or credit card.
Chris Kallmeyer, co-CEO at Golf Genius, commented: “We are looking forward to offering this new integration for our TM customers and are confident it will become a true value-add to their outings and major club events by saving time, expanding retail sales opportunities, and better serving their members and guests.”
Last year Golf Genius and RepSpark completed their first project integrating Golf Genius Golf Shop and RepSpark. This integration enables golf shop retailers to save time, minimize errors, streamline the shop ordering process, and raise service levels for members.
“Our Microsite tool drives significant revenue for both brands and tournament organizers,” said Meghann Butcher, CEO of RepSpark. “We’re thrilled to expand our partnership with Golf Genius to further streamline the ordering process for event participants and the behind-the-scenes management for golf professionals and tournament organizers.”
About Golf Genius:
Golf Genius provides innovative software solutions to over 10,000 private clubs, public courses, and resorts in over 60 countries. Golf Genius also serves national associations including the USGA, Golf Canada, England Golf, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, and Portugal. Golf Genius has more than 200 employees, including 72 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe, and Australia. For more information, please visit golfgenius.com.
About RepSpark:
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account atapp.repspark.com and for more information, visit www.repspark.com.
