WAYNE, PA – Golf Genius, the leading provider of cloud platforms for golf professionals and facilities and a global leader in golfer apps, today announced three major innovations driven by its continued investment in research and development. Currently in beta with select customers, these innovations help facilities operate more efficiently while enhancing on-course experiences for golfers.
Golf Genius AI
Golf Genius AI, a new AI-powered agent, enables golf operators to use natural language and voice commands to quickly complete time-sensitive tasks from any location using their mobile device. Initial AI-assisted capabilities will target last-minute tournament operations – such as weather delays, player substitutions, no-shows, tee assignments, and handicap adjustments – while saving time and reducing stress for golf operators.
Over time, Golf Genius AI will expand to cover a deeper range of tournament operations and a broader set of golf shop and coaching operations, assisting golf professionals to maximize their productivity across the entire Golf Genius professional suite.
Self-Organized Groups and Games
Operators at nearly 11,000 courses and clubs worldwide rely on Golf Genius to manage their full season of tournaments and leagues. Beyond these planned competitions, golfers within these communities often organize their own small groups and games. To support this organic activity at courses and clubs, Golf Genius now includes Self-Organized Groups and Games.
With this new feature, golf professionals can authorize community members to create games, add players, initiate live scoring, activate leaderboards, and finalize results – all through a streamlined self-service experience. This unlocks the power of Golf Genius for self-organized groups as an added benefit of a facility’s existing subscription.
Zero-Touch Shot Tracking of EVERY Shot
Golfshot by Golf Genius, used by millions of golfers worldwide, pioneered hands-free Automatic Shot Tracking (AST) in 2021, leveraging Apple Watch, machine learning, and AI to automatically detect full shots while filtering out practice swings and noise.
Now, Golfshot introduces AST Complete, a breakthrough that captures every shot – including chips and putts – creating the industry’s first truly zero-touch shot tracking experience on Apple Watch. Seamlessly integrated with Golfshot’s exclusive SwingID and Auto Strokes Gained, AST Complete continuously tracks and analyzes performance, providing golfers with effortless insights to play smarter and lower their scores.
“At Golf Genius, we believe value is delivered through comprehensive solutions, superb customer service, and an unwavering commitment to continuous investment and innovation,” said Chris Kallmeyer, CEO of Golf Genius. “These latest advancements streamline operations for golf professionals and enhance on-course experiences for golfers – while underscoring our AI leadership in golf. Looking ahead, we’re equally excited about other major efforts underway as we continue delivering value to our customers.”
ABOUT GOLF GENIUS
Golf Genius provides innovative software and services to the global golf community serving nearly 11,000 private clubs, public courses, academies, and destination resorts in 63 countries. Golf Genius also serves national federations, regional associations, and tours, including the USGA, Golf Canada, England Golf, Golf Ireland, Wales Golf, Japan Golf Association, Golf Saudi, Singapore Golf Association, Golf NSW, the Legends Tour, Faldo Series, and the PGAs of America, Australia, Belgium, Canada, Holland, Portugal, Switzerland, Japan, New Zealand and the UAE. With a core product suite that spans tournament management, golf shop operations, coaching, and handicap management, Golf Genius provides the essential tools for golf professionals to save time, increase revenue, and deliver exceptional golfer experiences. The company’s direct-to-consumer business reaches more than 15 million golfers worldwide with a popular portfolio of consumer golf apps offering GPS, auto shot tracking, scoring and statistics, strokes gained, video analysis, and golf trip management.
Golf Genius has over 300 team members, including 75 PGA Professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia, and New Zealand. For more information, please visit golfgenius.com.
Contact:
Brian Woyt
Golf Genius, VP Marketing
brian.woyt@golfgenius.com
