Golf Industry Guru hosted an exclusive live Q&A session featuring two of the most forward-thinking operators in the game: Scot Wellman, VP of Sales & Marketing at Landscapes Golf Management, and Slade King, COO of Play Golf Calgary. The session was moderated by James Cronk, Co-Founder of Golf Industry Guru.
Scot Wellman has spent the past eight years building and refining Landscapes Golf Management’s industry-leading technology stack — a cloud-based ecosystem that aggregates data, drives automation, and elevates the customer experience across more than 70 properties in 25 states. Slade King oversees operations for Play Golf Calgary, one of Canada’s most innovative multi-course groups, and has personally implemented dynamic pricing, pre-paid Access Cards, a proprietary GPS-enabled app, and on-course F&B delivery — without losing customers in the process.
Overview:
This practical, operator-to-operator conversation cuts through the noise around golf technology and pre-paid tee times — two of the most widely discussed and least well-understood topics in golf operations today. Both guests are actively running these playbooks at real facilities right now, making this a rare opportunity to hear what’s actually working, not just what sounds good in theory.
Attendees gained valuable takeaways on:
- The technology investments that have had the greatest operational and revenue impact — and where most golf courses are still falling behind
- How Landscapes Golf Management built a cloud-based data infrastructure that now powers smarter decisions across a 70+ property portfolio
- Play Golf Calgary’s real-world experience implementing pre-paid tee times and shifting golfer booking behavior at scale
- How to roll out pre-paid tee times without pushback — including how to frame it as a customer benefit
- AI voice concierge technology in the golf shop — what it can do and how it can benefit your business
- Pace of play management in the modern era, including how technology and staff profile changes are reshaping the marshal role
- Where golf operations technology is heading — and how to make smarter decisions today that set your facility up for tomorrow
These are conversations every golf club owner, general manager, and director of operations should be having with their leadership teams right now.
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