Rethink Your Instruction Model and Help Your Golf Professionals Thrive
Charleston, S.C. – The recent spike in new golfers is a welcome sight for those across the golf course industry. But it might be taking its toll on golf professionals, some of the most vital members of the workforce. Now is the time golf course owners and operators should rethink and invigorate the instruction model. At Golf Business Conference 2023, Will Robins, Owner of WRGolf and CEO and Founder of Robins Golf Logistix (RGX), will share how owners and operators can put golf professionals in the best position to thrive.
Will Robins, Owner of WRGolf and CEO and Founder of Robins Golf Logistix (RGX)
In his session “Modernizing the Model for Instruction: How to Create a Rewarding Coaching Structure that Benefits Customers, Club Pros and Your Bottomline,” Robins will explain how instructors can reap the rewards of increased customer satisfaction, enhanced work-life balance, and boost your bottom line. He’s been mentoring instructors worldwide his entire career; click here to read more about Will Robins.
“It’s critical to understand how to keep your customers happy as employees return to work, and understand what the data is telling us about what golfers want after COVID,” said Robins. “I’ll show golf course owners and operators how to activate their staff to generate additional revenue for facilities — and increase income for themselves.”
GBC23 will be held from January 23-25 in Orlando, Florida, co-located with the 2023 PGA Show. Robins’ session will take place Tuesday, January 24 at the Rosen Centre (the GBC23 host hotel). GBC23 education sessions are eligible for continuing education units (CEUs) for Professional Golfers Association (PGA), Ladies Professional Golf Association (LPGA), Club Management Association of America (CMAA), and Golf Course Superintendents Association of America (GCSAA).
Attendees save $100 on GBC23 registration through December 31, 2022; find event details, the full education agenda and online registration at golfbusinessconference.com.
About the Golf Business Conference
The Golf Business Conference is the industry’s largest annual gathering of golf course owners and operators, and is hosted by the National Golf Course Owners Association. Golf Business Conference 2023 will include three days of education, activities and networking relevant to golf course owners and operators. Through NGCOA’s continuing strategic alliance with the PGA of America and PGA Golf Exhibitions, GBC23 attendees can also participate in a wide range of programs and activities at the 2023 PGA Show. GBC23 attendees can earn continuing education credits from the PGA of America, the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA). Learn more at golfbusinessconference.com.
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
Media Contact Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org
