Golf Life Navigators to Launch GOLF Channel Ad Campaign
Golf Life Navigators (GLN) – the world’s only virtual marketplace for consumer-to-club connections – will partner with GOLF Advisor to launch its first television marketing campaign, scheduled to run throughout April on GOLF Channel.
The targeted campaign is designed to bring awareness of GLN’s proprietary ProGuide3 algorithm and club matching platform to a wider audience looking for their ideal golf lifestyle. With over 138,300 data points on private clubs across the Sunbelt and 1.2 million data points from prospective buyers, GLN is the No. 1 source for consumers and clubs looking to find a perfect membership match.
This is the first example of GLN using the power of television advertising to spread its message. The campaign is just one facet of the company’s plan to continue its rapid growth and expand its pool of partner clubs to over 300 before the end of the year. Already active in 49 markets across eight states, GLN will continue to increase its number of private club partnerships in the coming months with expansion into Tennessee, Louisiana and Alabama slated for the second quarter.
“Golf Life Navigators is not only an extremely valuable service for finding private clubs best fitting desired lifestyles, it is also a service that has been missing from the marketplace for far too long,” says Jason Becker, GLN CEO. “Our new ad campaign with GOLF Advisor allows us to reach viewers across the nation on GOLF Channel and share the many benefits our matching platform offers.”
“GOLF Advisor has provided an important connection between golfers and golf courses through an industry leading platform with more than 855,000 user-generated reviews and expert editorial content,” says Mike Lowe, VP and General Manger, GOLF Advisor. “Partnering on this campaign initiative with Golf Life Navigators, we’re excited to help pair golfers interested in the private club lifestyle with their perfect club or golf course real estate.”
Based in South Florida with an active presence across the U.S., GLN also showcases the unique algorithm of its automated online ProGuide³ questionnaire to create a stress-free targeted marketplace for “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.
GLN’s unique ProGuide³ has been referred to as “eHarmony meets Zillow for golf” and focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. To date, more than 10,000 golfers completed the free, 10-minute questionnaire. From the results, up to six “best-matched clubs” are presented for consideration.
About Golf Life Navigators
Based in South Florida with active presence across the U.S., GLN efficiently eases the process of determining the precise golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two complimentary organizations: Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information: www.GolfLifeNavigators.com, 800.447.8707.
About GOLF Advisor
GOLF Advisor is the ultimate digital destination for traveling golfers, who love to play, travel and learn more about how the sport can be experienced around the world. Featuring more than 855,000 reviews of 14,000-plus golf courses, GOLF Advisor serves as a one-stop, customized experience for golfers of all levels to find honest recommendations from their peers – and to offer feedback of their own – about any golf course they play, anywhere, anytime. The GOLF Advisor portfolio also includes a GOLF Channel travel series, GOLF Advisor Round Trip and GOLF Advisor Getaways, premium travel experiences at world-class resorts and clubs. A veteran staff of award-winning writers provides complementary, expert editorial content about golf travel, architecture and history. GOLF Advisor also is home to the popular ”Best of” Lists generated each year from authentic golfer reviews. Special GOLF Advisor perks and benefits, including travel assistance, insider travel information and credit at a selection of top resorts, are available through any GOLFPASS membership.
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