Golf Life Navigators Expands Partnership with Buffalo.Agency for Integrated Marketing Support
Golf Life Navigators (GLN) – providing the only marketplace in the world for consumer-to-club connections – has expanded its partnership with Buffalo.Agency (Buffalo) to manage an integrated marketing program to grow GLN’s burgeoning market presence.
Based in Naples, Fla. with statewide presence, GLN facilitates the process of determining suitable golf and country club membership options in Florida, Arizona, and North Carolina and South Carolina, for golfers, spouses and significant others planning for retirement, personal and professional relocation, and a “snowbird” lifestyle. Its properties division identifies primary and secondary residences in gated golf and non-golf communities.
To attract golfers interested in moving to warmer climates, Buffalo will focus on branding, digital and public relations activities. Central to the program is search engine marketing that leverages the 73% of home buyers who initiate their pursuits online.
Founded in 2014 by PGA Professionals Jason Becker and Lynn Josephson, GLN technology enables golfers to find and transition to the ideal golf club and community tailored to their unique needs. Making the process even more stress-free, targeted and geographically-focused, last year the company implemented its automated online ProGuide³.
Referred to as “eHarmony meets Zillow for golf,” ProGuide³ focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. To date, more than 6,700 golfers completed the free, 10-minute questionnaire and almost 50% indicate they are prepared to transition to Florida within 12 months. From the results, up to six “best-matched clubs” are presented for consideration.
GLN’s proprietary technology also fills a huge void for private club membership directors in delivering highly qualified potential prospects who have self-identified they are actively searching for the right club to join.
“Retirement and relocation are among life’s most important decisions,” says Jason Becker, CEO of GLN. “Buffalo will position our offering in front of even more people, saving them valuable time and money by instantly recommending desirable lifestyle options.”
“Florida receives nearly 1,000 new residents moving to the Sunshine State daily,” says Kyle Ragsdale, Managing Director of Buffalo that helped launch GLN three years ago. “Golf Life Navigators elegantly customizes the search connecting these prospects to the state’s 1,250-plus private club options.”
About Golf Life Navigators
Based in Naples, Fla. with multiple offices statewide, GLN efficiently eases the process of determining the precise real estate, golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by PGA Professionals and real-estate experts, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two divisions: Golf Life Properties, the in-
house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data.
More information: www.GolfLifeNavigators.com, 800.447.8707.
About Buffalo.Agency
Headquartered outside Washington, D.C., Buffalo was established 17 years ago as a division of Billy Casper Golf, one of America’s largest golf course owner-operators. The 55-person, fully-integrated marketing firm serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is driven by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search-engine marketing. Clients include ANNIKA, Bridgestone Golf, Casa de Campo Resort & Villas, Crown & Caliber, Destination Kohler, ECCO, Eyeking (Under Armour Eyewear), GOLFTEC, Kauai Visitors Bureau, PGA National Resort & Spa, Pinehurst Resort, Topgolf / Toptracer, US Club Soccer and World Golf Foundation. More information: www.buffalo.agency, 703.761.1444.
MEDIA CONTACT:
David Wood
Buffalo.Agency
703.635.0577
dwood@buffalo.agency
