Industry report reveals evolving buyer behavior, increased demand for full golf memberships, and rising importance of lifestyle-driven amenities.
Naples, FL – Golf Life Navigators, the industry’s leading virtual marketplace connecting consumers with private club communities, has released its highly anticipated End-of-Year Buying Trends Report in collaboration with Engel & Völkers Americas. The report provides critical insights into emerging consumer preferences shaping private club membership and golf community real estate decisions heading into 2026.
The comprehensive report draws from Golf Life Navigators’ proprietary data and client engagement trends to help private club leaders, membership directors, and industry stakeholders better understand the evolving expectations of today’s affluent golf consumer. Readers can download their personal copy of the report here: https://golflifenavigators.com/golf-life-navigators-buying-trends/
Among the report’s key findings, Golf Life Navigators identified several trends expected to significantly impact club operations, membership strategies, and real estate partnerships.
- Strong Demand for Full Golf Memberships: Nearly 90% of prospects are seeking full golf access, highlighting continued demand for traditional golf-centric membership offerings.
- Club and Home Searches Are Connected: Eight in ten buyers are simultaneously evaluating private club membership and golf community real estate, emphasizing the importance of early engagement and real estate partnerships.
- Rising Interest in Flexible Membership Options: Nearly half of prospects prefer living outside gated club communities, driving demand for non-resident and more flexible membership models.
- Lifestyle Amenities Influence Decisions: Wellness, fitness, dining variety, and social programming are becoming critical factors in attracting and retaining modern club members.
“Today’s private club consumer is more informed and intentional than ever before,” said Jason Becker, CEO of Golf Life Navigators. “Our End-of-Year Buying Trends Report provides clubs with actionable intelligence that allows them to align membership strategies with real market demand.”
“Collaborating with Golf Life Navigators on this research reflects our commitment to delivering specialized expertise to clients seeking the golf lifestyle,” said Katelyn Castellano, Chief Marketing & Performance Officer, Engel & Völkers Americas. “This report provides valuable insights not only for clubs, but also for real estate advisors who guide buyers through highly personalized lifestyle and community decisions.”
The End-of-Year Buying Trends Report serves as a strategic planning resource for club leadership teams seeking to refine membership recruitment, enhance amenity investments, and develop long-term growth strategies aligned with shifting consumer behavior.
To download the full report, visit:
https://golflifenavigators.com/golf-life-navigators-buying-trends/
About Golf Life Navigators
Golf Life Navigators is the premier virtual marketplace that connects consumers with private club communities that align with their lifestyle preferences. Through data-driven matchmaking, proprietary technology, and specialized advisory services, Golf Life Navigators helps consumers discover their ideal golf and club lifestyle while assisting clubs in identifying highly qualified membership prospects.
About Engel & Völkers
Engel & Völkers is a global luxury real estate brand. Founded in Hamburg, Germany, in 1977, Engel & Völkers draws on its rich European history to deliver a fresh approach to luxury real estate in the Americas with a focus on creating a personalized client experience at every stage of the home buying or selling process for today’s savvy homeowner. The Engel & Völkers Network currently operates approximately 300 shop locations with approximately 6,000 real estate advisors in the Americas, contributing to the global network of over 16,000 real estate professionals in more than 30 countries, offering both private and institutional clients a professionally tailored range of luxury services, including real estate and yachting. Committed to exceptional service, Engel & Völkers supports its network of advisors with an array of premium quality business services; marketing programs and platforms; as well as access to its global network of real estate professionals, property listings, and market data. Each brokerage is independently owned and operated. For more information, visit www.evrealestate.com.
Media Contact:
Golf Life Navigators
Tess Romano
tess@golflifenavigators.com
(800) 447-8707
