Scottsdale, Arizona – Golf Live, the world’s only live video capture and replay platform for golf instruction, has added two full-time staff members to their team as the result of their growth following the 2025 PGA Show. Allan Belden, PGA, has been named Co-Founder and VP of Sales, and John Ballou has been named Head of Customer Experience. Both Allan and John have been involved with Golf Live for several years and have been instrumental in the development of the app and its adoption by coaches and students worldwide.
Allan Belden is a well-respected industry professional with over 30 years of experience. He was honored as the New England PGA Section Professional of the Year in 2015 and served as the President of the NEPGA from 2019 to 2021. In addition, Allan is the recipient of the 2024 NEPGA Bill Strausbaugh Award. As an accomplished instructor, Allan brings his experience to Golf Live as its VP of Sales to ensure the platform addresses the expanding needs of coaches and students today – and into the future.
As a seasoned leader with 20 years of experience in both golf and technology, John Ballou brings a unique perspective to his role at Golf Live. Ballou spent 7 years working for PING in customer service, club fitting, and sales before transitioning to building high-growth SaaS startups. With Golf Live, John combines his passion as a student of the game with his experience in growing innovative companies from a customer-first perspective.
“When I launched Golf Live, I reached out to a few hundred PGA Professionals asking their opinion of my concept of ‘live, remote golf instruction using instant video record and playback’,” recalled Keith Scioli, Founder and CEO of Golf Live. “Allan Belden was one of very few that responded, and the only one that understood and supported my vision for changing how golf instruction can be delivered in a remote fashion. His passion and contributions to the company are immeasurable. He lives and breathes what our coaches deal with daily – and has the vision to see what the future holds for golf instructors that want to expand and scale their business in order to be successful.”
Scioli continued, “You cannot grow and sustain a company without having experienced professionals that understand the importance of the customer experience from a practical and a technical perspective. John is the ideal individual to lead our Customer Experience Department. His knowledge of both golf and tech is the perfect combination for Golf Live and our diverse set of customers – veteran coaches, tech-centric instructors, and ultimately, players looking to improve.”
Golf Live has endorsements from top rated instructors including Chris Como, Mark Blackburn, Mike Malaska and Erika Larkin, and is being utilized worldwide by coaches and students alike.
ABOUT GOLF LIVE®
Golf Live revolutionizes golf instruction with live, virtual video capture and replay. Our patented technology, live video replay, enhances remote coaching through real-time interaction between student and coach. With advanced video analysis tools and automatic lesson storage, instructors can deliver personalized sessions from anywhere, eliminating time and travel constraints. Calendar Integration, Multi-tier Memberships, Video Exchange and Analysis, Payment Processing, and Live Stream capabilities provide users with a full complement of coaching and learning tools. Discover the future of golf instruction with Golf Live. Visit www.golfliveapp.com or email contact@golfliveapp.com.
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