Golf Market Research Center Network: “When will you have benchmarking in my market?”
That’s the emerging #1 question we get from facility owner/operators inquiring about the progress of GMRC. What fascinates me is it completely “jumps” the benefits of comparative reporting, multi-KPI scorecards and weather-factored performance measures as the foundation for subscribing. The answer I give most of them is, “We don’t yet have enough facilities in your market (I’m estimating 25 for a balanced, stable sample in most markets but we’ll use math if necessary to work down smaller and get started) but you would put us one closer to that happening.” I’m sure they don’t appreciate my humor, but it’s truth. You can’t all be spectators and rely on someone else to produce “the game.”
Continuing letting our Charter Members convey their uses and benefits regarding their participation in GMRC:
“Having always been a believer in gathering information, and one of Pellucid’s biggest fans for years, I know their timely information helps us make better decisions. I believe the GMRC portal can become an incredibly valuable tool to not only golf course owners and operators, but to industry suppliers as well.” Jeff Hoag, Scott Lake Golf & Practice Center
We’re coming to the end of the Charter Member subscription program so what are you waiting for? (we may end up extending it though to accommodate our many “too busy selling golf” folks) Just to show we’re good sports, even though the 2-month pilot period is over, we’ll let you trial the tool for 7 days if you can find the time to put in your numbers which fuel the ’21, ’20 and ’19 comparative reports & graphs. Here’s how you “get in on the action” to learn more about becoming a GMRC Charter Member and using the information and insights to make your ’21 even better (rather than waiting for ’22 planning):
- Read the 2-pg program summary or view the 18 minute webinar demo by Jim K (you have to register to view, don’t worry you’re not signing up for anything)
- If you’re ready to join our close-knit community, you can subscribe and pay online here and we’ll get you set up as the administrator for your facility(ies). NGCOA members email Jim K. for the 10% SmartBuy discount code