How Do You Know?
Pellucid has finished compiling the aggregated Sep Year-to-Date (YtD) results of its Golf Market Research Center (GMRC) portfolio for the US and 15 participating Markets and the results are stunning. Completing the 3rd year of collection and publishing, for the exclusive benefit of our subscribers, the GMRC provides a scorecard of results spanning the below 7 measures (note weather-adjusted metrics!). Subscribers get their facility’s monthly and YtD results via a web portal and the aggregated figures for their market and the Total Portfolio via monthly published reports. Illustrated below are the Sep month portfolio results, how did yours compare?
| Played Rounds | Golf Rev | Rev/ Rd |
Capacity Rds | % Util. |
GRevpAR | % Achieved GF | |
| 4.8K | $229K | $48 | 6.4K | 75% | $36 | 69% | |
| %/Pt Chng | +3% | +10% | +6% | -8% | +9 pts | +20% | +2 pts |
If you’re an owner, wouldn’t you like to see your results through that lens? If you’re an operator, wouldn’t your owner be interested in seeing your performance managing their property in this 7-dimensional view, both unadjusted and weather-adjusted vs. Year Ago?
Finally, while we’re light years away from the size and sample balance required for benchmarking (everyone wants it but no one wants to be the early adopters), our GMRC participants are finding value in the reference table we produce monthly for participating markets and the portfolio aggregate. If you’re in one of these markets, other operators have already led the way and are looking for some company for market-level size and balance (or you could be a trailblazer in your market and lead the charge!):
| Austin, TX | Dallas-Ft Worth, TX | Houston, TX |
| Boston, MA | Denver, CO | Monterey, CA |
| Charleston, SC | Detroit, MI | Nashville, TN |
| Chicago, IL | Grand Rapids, MI | San Antonio, TX |
| Corpus Christi, TX | Green Bay, WI | Washington DC/No. VA |
For the princely sum of $500/year ($450 for NGCOA members) you get:
- GMRC Monthly trend report (Rounds, % Utilization) and KPI Scorecard (above)
- Market profile (via GMRC portal) and Golf Local Market Dynamics report (via Pellucid GLMA tool)
- Facility-level historical & 60-day forecast Golf Playable Hours/Capacity Rounds (updated daily)
- Monthly summary report of GMRC portfolio and participating markets (current month and YtD, Excel via email)
As the season closes here in the north and shifts to peak season in the 12-month markets, now is the time to add this performance measurement tool for ’24 planning and make mid-season corrections where the sun still shines. For more information or to order click here or, if questions, contact Pellucid Corp. As you can see above, the GMRC charter subscribers are some of the smartest operators in the business…and their results show a stellar season; how did you do?
