The National Golf Foundation Issues Golf Media Report
NGF’s golf media report examines the widespread nature of golf media and takes a closer look at those who engage with the game on TV, in print and online.
The National Golf Foundation (NGF), the trade organization that works with every sector within the golf industry, released its latest member research publication on the U.S. golf media market: Golf Media – Consumer Engagement.
The NGF’s latest study finds that one in four Americans, 82 million people in total, consumed some form of golf media in 2017. This can include watching tournaments or other golf programs on TV, streaming live tournament coverage online, visiting golf related websites, reading golf magazines and other sport-specific print publications, and listening to golf audio.
The report reveals demographics and details about an abundant and diverse group that’s attractive to media companies, marketers and advertisers. For example, almost 31 million people watched a golf tournament on TV or read about Tiger Woods even though they never played the game.
Driven by the popularity of golf’s global professional tours and their star players, television dominates the golf media landscape across all levels of engagement, from non-golfers and casual participants to the most passionate followers of the game. Live streaming engagement continues to rise, thanks to the increasing presence of digital content and expanded windows of online tournament coverage.
Information in this report is sourced from NGF’s Participation and Engagement Study (PES), a continual (monthly) online tracking study. Data was collected over the course of a year from a total representative sample of 18,000 US individuals (age 6+) which included about 2,400 golfers.
NGF’s Golf Media – Consumer Engagement is now available at www.ngf.org. The report is free for NGF members, or $395 for non-members.
For further information and context on the report, click here to read more in NGF’s monthly e-magazine, The Q.
About the National Golf Foundation
The National Golf Foundation, founded in 1936, is driven by its mission to foster the growth and vitality of the game and business of golf. The NGF holds a unique position as the most trusted and preeminent provider of market research, marketing databases, business insights and programs that support every segment of the industry. For more information, please visit www.ngf.org.
Contact:
Marc Blatchley
National Golf Foundation
Director of Membership & Marketing
(561) 354-1628
mblatchley@ngf.org
