Understanding the Mobile App Landscape – Gallus Golf Publishes Definitive Article
San Diego, CA – Gallus Golf CEO, Jason Wilson, published a new article this week that dives into the details of the many differences between “Container” or “Aggregator” apps and “Custom Branded” apps. The quick definitions of the two apps being either an app that contains many golf courses that are not related by MCO or Management Company as a Container or Aggregator app, and a Custom Branded app belonging exclusively to the golf course the developer has built the app for. The article, at its core, will help its readers understand the true motivation behind an app developer’s choices in which type of app they choose to offer their clients.
As golf courses continue to understand the importance of cultivating a loyal behavior from its customers, owning your database and having full control of the content your database is exposed to is of most importance. In a world of golf marketing where tee time aggregators have driven down average rates per round and are costing courses amounts annually that are exponentially greater than the real value their services are providing, the article by Wilson highlights the importance of understanding the motivation behind the developer’s technology.
Wilson asks, “First, who is really benefiting when more golfers use the app? Considering the aggregator app, in most cases the app was developed by a 3rd party company such as your tee sheet & point-of-sale provider. Generally, they want to maximize the number of golfers using the app for a simple reason: they make more money by getting more tee times across more golf courses in front of more golfers. Specifically, the tee times they earn booking fees on, or the discounted bartered tee times they earn 100% of the revenue on when booked.”
To learn more about the differences and directions an app provides based on its type, you can access the full article here: https://gallusgolf.com/blog/2019/2/20/custom-branded-app-or-aggregator-app
About Gallus Golf
Gallus Golf strengthens the relationship between golf course and customer through their suite of marketing and technology tools. They are the leader in building custom branded golf communities, increasing customer loyalty, and delivering customer experience solutions. To learn more, visit https://gallusgolf.com/.
Vice President of Sales and Marketing