“The Best Wedges You’ve Never Heard Of”
ROCKPORT, TX, – Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, is pleased to announce the publication of Golf Monthly’s recent review of the EDISON 2.0 wedges by Joe Ferguson.
The overall Golf Monthly verdict is, “These wedges have been designed with the average player in mind and deliver some excellent performance. The technical concept is sound and has been very well executed. The feel is a little different to what you may be used to but still very pleasant. These are beautifully crafted wedges that provide plenty of spin and excellent levels of forgiveness.”
“Most wedges on the market are designed for the way tour professionals play, which is very different from the way even the best everyday golfers hit their wedges,” said Edison Founder Terry Koehler. “For nearly 40 years, I have been focused on helping the everyday golfer by designing wedges for the way they play. Joe has done a great job of explaining our wedge technology and how it can help the average golfer.”
Ferguson was curious to see how the EDISON 2.0 wedges could compete with the mainstream wedges that dominate the professional tours. He commented that the wedges are fantastic visually. “In fact, from a size and proportions standpoint, I wouldn’t say they were any larger than premium wedges such as the Titleist Vokey SM10 other than a marginally thicker top line. The shaping of the heads are really nice too, nothing too angular and all the curves are in the right places, framing the ball beautifully.”
After testing with some shorter chips around the green and longer pitch shots and full swings, Ferguson concluded, “I was genuinely impressed with the EDISON 2.0 wedges. I thoroughly enjoyed the high-quality aesthetic and the performance matched up. The technical reasons behind the design make perfect sense on paper, but also more importantly on grass. The sole design is excellent and provides good levels of versatility for a multitude of ground conditions. I would have no hesitation in recommending EDISON 2.0 wedges to anyone but especially mid-to-high handicappers.”
The EDISON 2.0 wedges represent a quantum leap in wedge design because they are the only wedges on the market specifically designed around a 30-year study of the way recreational golfers hit their wedges, as opposed to being designed for the preferences of elite tour professionals. They have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In 2023, the EDISON 2.0 line of wedges furthered that performance superiority by positioning an additional 14-17 grams even higher in the clubhead, achieved by the creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Edison Founder Terry Koehler over 30 years ago, this unique sole design is the most versatile sole in the category, as it combines both a high and low bounce into each wedge to handle different lies and different swing paths.
All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any EDISON 2.0 wedge and ship it to you with shipping paid for by Edison. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
To read the complete article, please visit Golf Monthly.
For more information about EDISON 2.0 wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges and is establishing itself as golf’s premier custom wedge brand. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
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For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
