Four email gift guides, an online Holiday Gift Guide and dedicated email campaigns give golf brands a direct line to buyers from mid-November through New Year’s
CARLSBAD, Calif. – Golf Pulp Media, the golf industry’s leading golf product marketing agency since 2007, today opened booking for its 2026 holiday program. The program puts golf products in front of more than 1.9 million active U.S. golfers at the exact moments holiday shoppers are deciding what to buy.
The holidays bring two kinds of buyers to golf. Golfers shop for themselves, and spouses, kids and friends shop for the golfer in their life, often with no idea where to start. Golf Pulp Media’s gift guides answer that question for both, inside an inbox golfers already open.
“Every golfer on our list has someone shopping for them in December, and most of those shoppers are guessing,” said Ed Sanchez, founder and president of Golf Pulp Media. “A gift guide takes the guessing out of it. For a golf brand, that’s the cleanest path there is to a holiday sale.”
This year’s program follows the holiday shopping calendar with four email guides, each sent to 500,000 golfers:
- Holiday Gift Guide, Sunday, Nov. 15, for early planners
- Black Friday Shopper Guide, Friday, Nov. 27
- Cyber Monday Shopper Guide, Monday, Nov. 30
- Last-Minute Gift Guide, Thursday, Dec. 3, new this year, for shoppers who still have names on their list and time left to ship
Featured products also appear in Golf Pulp Media’s online Holiday Gift Guide, live Nov. 1 through Dec. 31 and promoted through social and search advertising.
Brands that want the inbox to themselves can book dedicated email campaigns: their product, offer and branding, sent to targeted golfers in 100,000 or 200,000-recipient sends on the dates they choose. Golf Pulp Media’s sends consistently earn open rates of 25% to 31% and click-through rates of 3% to 5%.
New holiday bundles combine the two. Brands that book 300,000 or more in dedicated reach receive gift guide placements at no added cost, and the largest bundle, the Holiday Takeover, includes all four guides with a featured top spot.
Brands that reserve any holiday campaign, gift guide placement or bundle by Oct. 30 receive 20% off, with send dates scheduled any time through Dec. 31. Full details are at golfpulpmedia.com/holiday-marketing-2026.
About Golf Pulp Media
Golf Pulp Media is a golf-focused digital marketing agency founded in 2007 and based in Carlsbad, Calif. It runs email marketing campaigns for golf product brands, reaching more than 1.9 million active, opt-in U.S. golfers, and operates GolfGrade.com, a golf review site and marketplace that has passed $4 million in sales built entirely through email. Learn more at golfpulpmedia.com.
Media Contact:
Ed Sanchez, Founder and President, Golf Pulp Media
ed@golfpulpmedia.com
888-344-9915
