GOLF Unveils Dramatic Redesign of Its Print Magazine

• The reimagined monthly—with larger format, heavier paper stock, upgraded editorial content and state-of-the-art design—affirms new publisher Howard Milstein’s commitment to GOLF’s print edition while laying the groundwork for a soon-to-be-introduced redesign of GOLF.com and the brand’s digital, video and social media platforms.
• Bold redesign meets with advertiser approval: Ad pages are up 139% from prior year, with total advertising revenues rising 143%.

In a stunning reimagining of a leading golf publication, 8AM Golf and GOLF Magazine Chairman Howard Milstein has unveiled a dramatic new redesign of GOLF’s monthly print magazine.

Launched this week, the redesigned GOLF Magazine is hitting mailboxes and newsstands as the brand approaches its 60th anniversary later this year.

The new, larger GOLF Magazine—with heavier paper stock, upgraded editorial content, state-of-the-art photography and a host of new voices and commentary—premiered with the magazine’s February issue, which was mailed to subscribers on January 10, 2019 and was available on newsstands on January 15, 2019. At 9 by 10.9 inches, the new GOLF Magazine is 16.5% larger than its prior iteration, with 21% more pages of content compared to a year ago.

The newly enhanced GOLF Magazine format has already attracted 143% more advertising revenue as compared to the same time last year, with ad pages up 139% from the February 2018 issue.

“When we purchased GOLF Magazine and GOLF.com a year ago, our goal was to enhance the visual and editorial experience for our readers in a way that reflected all that is great about the game of golf,” said Howard Milstein, publisher of GOLF and Chairman of 8AM Golf, the newly created holding company for all of Milstein’s golf assets. “The result is better than I had even hoped. We see our new GOLF print magazine as a monthly celebration of the sport and the golf lifestyle for enthusiasts at all levels.”

Already home to some of the most innovative sports and lifestyle journalism on the planet, GOLF’s stellar editorial lineup has been made even more potent in conjunction with the magazine’s redesign. Over the past several months, new editorial voices, including Will Leitch, Jonathan Wall, Luke Kerr-Dineen and Paige Spiranac, have joined GOLF’s regular stable of reporters and contributors. The goal is to provide content that is timely, entertaining, and thoroughly modern, but in keeping with GOLF’s 60-year tradition of providing instruction, insight and inspiration for golfers at all levels.

“The response to the redesign of GOLF has been nothing short of dramatic,” said Jason Adel, CEO of GOLF Magazine and GOLF.com. “From advertisers, to current readers who were shown the redesigned magazine, to the contributors themselves, there is a remarkable energy surrounding the new GOLF Magazine and its cutting-edge content and style.”

GOLF’s editorial and publishing teams have been working closely with David Curcurito, the former (and longtime) Design Director at Esquire Magazine, to rethink and redesign GOLF Magazine. Curcurito, along with his wife, Jessica Musumeci, co-founded Works Well With Others, a design group based in New York City. Together, they’ve established a more invigorating, interesting, and cohesive reader experience. The design they’ve published in the February issue will continue to evolve throughout the year and will permeate through the brand’s digital platforms.

The relaunch of GOLF’s print title is the first step in a radical redesign of the GOLF franchise across its print, digital, video and social channels. In February, 8AM Golf will unveil an all-new GOLF.com that will seamlessly combine exciting editorial, digital design and e-commerce. This comes on the heels of a recently revamped social strategy that continues to attract followers and engagement at a record pace for the brand. Fueling these digital improvements is the introduction of a fully staffed video department at GOLF—10 experts in all—dedicated to growing GOLF’s digital audience while delivering a steady cadence of snackable yet informative content to the brand’s social audience.

About GOLF Magazine and GOLF.com

Celebrating its 60th anniversary in 2019, GOLF – including GOLF Magazine, GOLF.com, and associated digital, video and social media platforms – is the premier media brand for all-things golf. Reaching an audience of 8 million golfers across its platforms, GOLF’s celebrated franchise includes the GOLF Top 100 Courses (including World and U.S. editions); GOLF’s Top 100 Courses You Can Play; GOLF’s Top 100 Teachers in America; the GOLF Fix Finder app; one-on-one virtual instruction by leading golf instructors through “Swing Index,” and GOLF Films productions. With innovative content covering equipment, instruction, travel and lifestyle, GOLF is the definitive voice of the sport on and off the course, dedicated to enhancing every golfer’s enjoyment of the game.

About 8AM Golf

GOLF Magazine and GOLF.com are part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and philanthropist Howard Milstein as the holding company that oversees his golf companies—all of which help golfers at every level enjoy the game more. In addition to GOLF, other 8AM Golf companies include the Nicklaus Companies (in partnership with Hall of Fame golfer Jack Nicklaus), legendary club maker Miura Golf, True Spec Golf, a brand-agnostic club-fitting company that has fit more than 30,000 golfers worldwide, and GolfLogix, the most-downloaded GPS app in golf.

Contact:

PRCG | Haggerty LLC

(212) 683-8100

Isaac Benjamin: ibenjamin@prcg.com

Jim Haggerty: jhaggerty@prcg.com