January appears poised to test the strength of consumer demand as we played into a significant weather headwind nationally with Golf Playable Hours (GPH) declining 17% compared to the same month Year-Ago (YA). YtD regional GPH breadth was also widely negative (meaning many shared the “pain”) at 1:4 with 5 favorable regions yielding to 21 unfavorables, none in the neutral zone (+/- 2%) and the remaining 19 regions being out-of-season. Subscribers to either the Pellucid Publications Membership or the Geographic Weather Impact report get the 45 regional breakdowns, the 61 markets figures, the day-of-week weather impact and the Year-End National GPH forecast figure as well as our full commentary on the results every month.
Played Rounds for December published by Golf Datatech were +37% representing a 7th consecutive month of double-digit gains (the month-to-month acceleration rate streak was broken though).
To read the extended facts on the January weather, the December Utilization results as well as Jim Koppenhaver’s commentary on the underlying trends, click here and click on this month’s article under the Featured Items section.