Golf Yeah Identifies 10 “Best Marketing Practices” For Trade Show Exhibitors Based on Analysis of 2019 PGA Golf Merchandise Show
Podcast Offers Practical Suggestions for Companies Seeking to Increase Marketing ROI at “The MAJOR of Golf Business”
Golf Yeah – the podcast and website that’s “Exploring the Business Side of GolfÔ” – has launched the first 2 installments of its 10-part series on Best Marketing Practices for companies that exhibit at the annual PGA Merchandise Show. Based on actual examples of displays and marketing tactics used at the recently concluded 2019 PGA Show, Golf Yeah’s complimentary series offers practical tips and suggestions on how companies of all sizes can benefit from the best marketing practices of others.
The 10 installments of the Best Marketing Practices series will be published over the next 6 weeks on the Golf Yeah website (www.golfyeah.com) and on social media platforms, including LinkedIn, Facebook and Twitter. Golf Yeah subscribers will receive future series installments by email, as soon they are published. (Subscription to Golf Yeah is free.)
Golf Yeah podcast host and website editor, Gordon G. Andrew, said that, “Companies invest a significant amount of time and money at the PGA Merchandise Show, which can be the most important business event of the year for them. The marketing sophistication among the hundreds of companies that participate in the PGA Show varies widely; ranging from world-class, to “do-it-yourself” efforts that sometimes fall short, in terms of capturing attention at the Show.”
“The purpose of our Best Marketing Practices series,” he said, “is to share effective marketing ideas and strategies broadly, so that all companies can gain a greater return on their investment at the PGA Show. It’s important that individuals who’ve created businesses based on their love for the game of golf achieve success, because the future of the golf industry relies heavily on this pipeline of new, innovative companies.”
The first installment of the series covers the importance of using PGA Show participation to reach out to target audiences beyond those who attend the Show, in advance of the event. The second installment explains ways to take advantage of the “5 Second Rule” to capture attention, using the golf technology firm Course Ranger (www.courseranger.com) as an example of PGA Show best practices. Both episodes are currently available on the Golf Yeah website.
Future installments of the Best Marketing Practices series will cover topics that include:
- Creating a meaningful “conversation starter” with prospects at the PGA Show
- Converting PGA Show attendee discussions into qualified leads
- Building a reputation as a golf industry thought leader
- Maintaining top-of-mind awareness with target audiences throughout the year
Golf Yeah podcasts – produced twice a month throughout the year – feature 30-minute, lively and thought-provoking interviews with people who have built successful businesses and careers based on their love for the game of golf.
Media Contact
Gordon G. Andrew
Highlander Consulting
Cell (609) 987-0200
gordon@highlanderconsulting.com
