Golf Yeah Report Identifies “Best Marketing Practices” For Companies Seeking ROI from PGA Merchandise Show
Golf Yeah – the podcast and website that showcases people who’ve built successful companies and careers based on their love for the game – announced publication of its “Best Marketing Practices Report” for companies seeking to improve their return on investment in exhibiting at the annual PGA Merchandise Show in Orlando.
Golf Yeah’s Best Marketing Practices Report – covering 10 key marketing strategies, and nearly 50 specific recommendations – uses examples and photos from the most recent PGA Merchandise Show in January to explain:
- Using pre-show promotion to reach targets who don’t attend the PGA Show
- The critical 5 seconds your company has to grab the attention of Show attendees
- How every minor exhibit detail, and behavior of your Show staff, really matters
- Why it’s important to position your company as an industry thought leader
- The strategic value and potential waste of promotional (give-away) items
- The need to connect an exhibit’s design with your company’s brand positioning
- Why the real pay-off for exhibiting at the PGA Show is in post-show follow-up
- Ways your company may be better served by using tactics other than the PGA Show
According to Gordon G. Andrew, Golf Yeah’s Podcast Host and Editor, “We spent 3 1/2 days at the 2019 PGA Merchandise Show, where we saw some examples of the best and worst golf-related marketing in the world. Our 10-part Best Marketing Practices Report offers tips and suggestions on how golf companies of all types and sizes can benefit from applying what those smart marketers know, and avoiding some of what we see as shortcomings.”
The Best Marketing Practices Report, which was published as installments in a 10-part series over the past two months, is now available in its entirety in the blog section of the Golf Yeah website. Companies seeking additional explanation or details regarding the Report’s observations are encouraged to contact gordon.andrew@golfyeah.com or call (908) 879-3800.
Media Contact
Gordon G. Andrew
Highlander Consulting Inc.
(609) 987-0200
