UPDATE: 2023 Fold of Honor Program here
Leading golf fitness brand supports military families with promotions, video training, live events
Aspen, Colorado — GOLFFOREVER, the industry-leading at-home golf fitness training system that helps golfers play without limits, is thrilled to announce a new partnership with the influential and impactful Folds of Honor foundation; the renowned nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, Folds of Honor expanded its mission to include first responders.
GOLFFOREVER will publicize and support Folds of Honor in several ways beginning this fall, while building toward Folds of Honor-branded products in 2023. The top golf fitness brand will also produce motivational and exercise series with Folds of Honor Founder and CEO Lt Col Rooney that will be incorporated into the GOLFFOREVER app and future Folds of Honor programs.
Founded in 2007 by Lt Col Rooney, the only F-16 fighter pilot to also be a PGA Professional, Folds of Honor has awarded about 44,000 scholarships to military spouses and children, totaling about $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar.
“GOLFFOREVER is humbled and excited to champion the vital work of Folds of Honor and Lt Col Dan Rooney,” says GOLFFOREVER managing director Jon Levy. “Supporting our military, and now first responders, is a core value of our business and has been personally for (Founder and CEO) Dr. Jeremy James in his practice for years. We’re ready to do our part to significantly impact this organization and can’t wait to roll up our sleeves and get started.”
“Every Folds of Honor story is a message of sheer inspiration, and I couldn’t be prouder to align with an organization like this,” added James. “We’re honored that Lt Col Rooney has embraced this partnership and is willing to work proactively with our team to help impact even more families. It’s the start of a great and impactful partnership ahead.”
The GOLFFOREVER web site now features an exclusive Folds of Honor GOLFFOREVER Swing Trainer package (at golfforever.com/folds-of-honor/) priced at $219.99, with 20 percent of every sale going directly to Folds of Honor. Customers who purchase the package will receive a special Folds of Honor T-Shirt.
GOLFFOREVER will be participating in Folds of Honor events to share the benefits of the GOLFFOREVER Training System, starting with the Folds of Honor Cup on February 13, 2023 at Lake Nona Golf & Country Club in Orlando. Future plans also include an exercise and motivational series featuring Lt Col Rooney, who is a longtime fitness and wellness advocate himself.
“We are grateful to GOLFFOREVER for helping provide a life-changing education for military and first responder dependents,” said Lt Col Rooney. “GOLFFOREVER is committed to improving peoples’ lives through better fitness and longevity. We are pleased to align with this forward-thinking and dynamic brand as we partner to better the lives of families across the nation.”
GOLFFOREVER is the first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, customizing each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. Over the past year, the company has experienced massive growth since launching its groundbreaking Swing Trainer and solidifying key partnerships with golf industry institutions and leading golf retailers. It brought on World No. 1 golfer and reigning Masters champion Scottie Scheffler as an official brand ambassador and has made a significant impact on tour with more than 100 PGA Tour, PGA Tour Champions and LPGA Tour pros using the GOLFFOREVER Training System. With its 4.9 App Store-rated app – the engine delivering users personalized daily workout and recovery plans from top PGA Tour doctors and trainers – and other training and recovery products launching soon, GOLFFOREVER is poised to accelerate its growth trajectory further.
Learn more at GolfForever.com and foldsofhonor.org.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Beginning in 2022, Folds of Honor expanded its mission to include first responders. Since its inception in 2007, Folds of Honor has awarded nearly 44,000 scholarships totaling nearly $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.
About GOLFFOREVER
GOLFFOREVER is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GOLFFOREVER takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GOLFFOREVER users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 100 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GOLFFOREVER is the ideal companion to expert golf instruction. For more information go to www.GOLFFOREVER.com or download the new mobile application on the Apple Store for IOS or Google Play for Android.
Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
GOLFFOREVER
Jon Levy
Managing Director
(480) 227-4248
jon@golfforever.com
Stacy Borkowski
Sales & Partnerships
(703) 606-4645
stacy.borkowski@golfforever.com
