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The strategic acquisition integrates market-leading Business Intelligence (BI) and CRM tools natively into Golfmanager’s platform, offering golf clubs a more comprehensive management solution
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Over the coming months, both companies will work on an orderly integration process aimed at ensuring operational continuity
Madrid, – Golfmanager, the all-in-one software platform designed to digitalise the daily operations of golf clubs fully, has announced the acquisition of SmartPanel, a benchmark Business Intelligence (BI) and CRM platform within the golf industry.
This milestone forms a key part of Golfmanager’s continuous growth strategy, allowing the company to deliver an even more complete and fully integrated software solution to its global client base.
Through this strategic integration, Golfmanager clients will now be able to utilise SmartPanel’s advanced data analysis and CRM tools directly within the core Golfmanager software. Natively embedding these features provides club managers with seamless access to premier BI and CRM capabilities, driving operational efficiency and eliminating the need for fragmented third-party systems.
As part of the agreement, Antonio Conde will continue to serve as CEO of SmartPanel until the full integration of the two companies is finalised. Concurrently, he steps into the role of Managing Director for Golfmanager in Spain, taking charge of operations and commercial expansion in this market.
Ensuring Operational Continuity
Over the coming months, both companies will undergo an orderly transition process focused on operational continuity and uncovering mutual synergies. Existing SmartPanel clients will continue to receive the same high standard of service, now backed by Golfmanager’s extensive international structure, resources, and technical capabilities
“This acquisition represents a decisive step forward in our growth roadmap,” stated Daniel Sillari, Co-Founder and Co-CEO of Golfmanager. “Antonio brings invaluable market expertise, deep industry knowledge, and a strategic vision that is vital for our global expansion. His leadership makes him the ideal person to head our operations in Spain too, enabling us to deliver even greater value to our Spanish clients.”
Antonio Conde, outgoing CEO of SmartPanel, commented, “From the very beginning, we identified a powerful strategic and cultural alignment with Golfmanager’s global vision. While leading the operations in Spain represents an exciting challenge, we are entirely confident that combining our teams, technology, and expertise will generate immense value for clients and partners across the global golf industry
For media inquiries: David Sánchez, PR Manager: dsanchez@golfmanager.com
About Golfmanager
Golfmanager is the leading software designed to digitalize the daily operations of golf clubs fully. A brand with a unique personality, it aims to drive change and appeal to managers who embody a lifestyle of innovation, sophistication, and passion for golf. With a presence at over 400 golf courses worldwide, Golfmanager is trusted by some of the world’s top golf resorts and major hotel chains, including Meliá International, Marriott Vacations Worldwide, Iberostar Group, and Hyatt International.
