- A prompt is the written command given to a generative AI tool to carry out a specific task – a rapidly growing skill that’s becoming essential for effectively using AI solutions.
- The technology company has launched an exclusive guide to help its clients learn how to use generative artificial intelligence effectively, turning it into a strategic ally in the day-to-day running of their golf clubs.
- According to the National Golf Course Owners Association (NGCOA), golf course owners and operators identified artificial intelligence as a key area for staff training and operational enhancement in the coming year.
Madrid, – Golfmanager, the leading software platform designed to digitalise the day-to-day operations of golf clubs fully, has unveiled the first practical guide to prompting, created exclusively to empower golf club managers to make effective use of generative artificial intelligence.
Available only to Golfmanager clients, the guide provides a practical and accessible introduction to a critical new skill: knowing how to communicate effectively with AI tools to make them work for you.
As the golf industry continues to pursue greater efficiency, sustainability, and personalisation, Golfmanager reaffirms its commitment to the future of club management, offering cutting-edge technology and the knowledge and support to ensure clients thrive in the digital age.
Addressing a Sector-Wide Need
According to the National Golf Course Owners Association (NGCOA), golf course owners and operators identified artificial intelligence as a key area for staff training and operational enhancement in the coming year. This highlights the growing importance of AI in the golf industry and underscores the need for resources like Golfmanager’s new prompting guide.
The release of this guide aligns with the increasing demand for AI literacy among golf club managers and provides practical tools to integrate Generative AI into daily operations.
Generative AI and Prompting: The New Must-Have Language for Clubs
Prompting – or prompt engineering – refers to the ability to craft effective instructions for generative AI tools such as ChatGPT, Gemini, or Claude. It’s not about complex coding or technical know-how; it’s about learning how to ask the right questions in the right way to produce relevant, actionable outcomes.
Golfmanager’s new guide demystifies this skill, offering clear explanations of key principles alongside more than twenty real-world examples tailored to the operational needs of a golf club. These include prompts for areas such as member communication, marketing, event planning, course maintenance, pro shop management, staff training, survey analysis, and report writing.
The ultimate goal: to position AI as a strategic co-pilot for club managers—not a replacement, but a powerful tool to enhance human decision-making.
Empowering Leadership in a Fast-Changing Industry
This latest initiative builds on Golfmanager’s broader mission to serve as a strategic partner, not just a software provider, for clubs that aim to grow, differentiate, and future-proof their operations.
It also complements the release of the company’s 2024 White Paper on Artificial Intelligence in Golf Club Management, the first of its kind in the industry, published last April.
“Golf club management is evolving at an unprecedented pace, and AI literacy will soon be a decisive competitive advantage,” said David Sánchez, Chief Marketing Officer at Golfmanager. “With this guide, we want to equip managers with the skills and confidence to lead effectively in the digital era. Knowing how to ‘speak AI’ is becoming a fundamental skill for any modern industry leader.”
Daniel Sillari, Golfmanager’s co-founder and co-CEO, added: “At Golfmanager, we do more than build technology—we accompany our clients in their transformation journeys. This guide is a testament to our belief that AI is not a threat, but an opportunity to amplify human talent and streamline operations across golf club management.”
Golfmanager clients can request a free copy of the guide by emailing marketing@golfmanager.com or contacting the support team via the integrated live chat in the platform.
For media inquiries: David Sánchez, PR Manager: dsanchez@golfmanager.com
About Golfmanager
Golfmanager is the leading software designed to fully digitalize the daily operations of golf clubs. A brand with a unique personality, it aims to drive change and appeal to managers who embody a lifestyle of innovation, sophistication, and passion for golf. With a presence in over 350 golf courses worldwide, Golfmanager is trusted by some of the world’s top golf resorts and major hotel chains such as Meliá International, Marriott Vacations Worldwide, Iberostar Group, and Hyatt International.
