Golf Course Operators are Invited to Join GolfNow for a SmartPlay Webcast Demonstration on Tuesday, Aug. 25 at 1 P.M. ET
ORLANDO, Fla. – GolfNow on Aug. 25 will unveil its newest, fully-integrated technology that will give golf course operators the ability to offer golfers an opportunity to move beyond the traditional golfing experience and into the contactless safety and super-convenience of SmartPlay.
On Tuesday, Aug. 25 at 1 p.m. ET/10 a.m PT, GolfNow will host a webcast, which will showcase the SmartPlay technology and how it can help make any golf course become more efficient and appealing to golfers. This free-to-join webcast will include a full demonstration, as well as a peek into what the future holds for the technology. Click here to RSVP.
Consumer expectations over the past several months have shifted consumer demand for more “contactless” technologies that are easy to use and that will keep them safe while doing what they love the most. Golf course managers – already strapped for time and resources – are demanding more technology integration to lessen the load on their staff, while also keeping them safe. SmartPlay by GolfNow is the solution.
Through the GolfNow app, Smartplay allows a golfer to search for, book and pay for a tee time at any participating SmartPlay golf course; check in and head directly to the first tee without visiting the Pro Shop; place food and beverage orders prior to or during a round of golf; and get orders delivered anywhere on the golf course. A variety of additional features will be introduced automatically into the technology in the coming months, with no extra work or time required from the course operator.
“There are lots of apps out there that solve just about any need but the ones that provide the most value and the most integration will always provide the best experience,” said Jeff Foster, Senior Vice President of GolfNow. “SmartPlay stands apart from the competition because it’s the only one that’s fully-integrated into a course’s point-of-sale system. With others, the operator still has to do the work. With SmartPlay, our integration does that work for them automatically.”
SmartPlay is built to run within GolfNow’s G1 and EZSuite management platforms, as well as the EZTee Pro cloud tee sheet. Operators can see and manage every booking and every payment transaction in real time any time of day through their desktop computer and anywhere through a hand-held personal device. For example, a course using SmartPlay no longer will have to manually input food and beverage sales transactions because the SmartPlay technology automatically and immediately accounts for all sales, substantially increasing the accuracy of all sales records.
“As new elements get built in, bottom line is that SmartPlay will create an opportunity for any golf course to become more data-driven,” said Jerramy Hainline, Vice President of Sales, GolfNow. “Tracking golfer behavior through app clicks, in-app purchases and more will allow operators to make more-informed decisions about what their golfers want and, in turn, creates a more personal experience. More data means better understanding, better reporting and more revenue.”
More information about SmartPlay can be found here.
About GolfNow
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.
-NBC Sports Group-
Media Contact:
Dan Higgins
GOLF Channel Communications
Dan.Higgins@golfchannel.com
407-496-8107
