GolfNow and TripFusion’s Partnership Gives Courses and Resorts the Ability to Automate and Simplify Booking Processes by Directly Integrating Tee Times with Accommodations and Car Rentals
Users Can Seamlessly Plan, Customize and Book their Next Golf Getaway All in One Online Checkout
STAMFORD, Conn. – GolfNow, part of VERSANT’s Digital Platforms & Ventures portfolio, today announced a partnership with TripFusion, the innovative golf travel booking platform by Vacayou, to simplify golf travel package booking.
The collaboration introduces a fully accessible solution that any course, resort, or golf‑package seller can now use to automate and streamline their booking process. This technology allows sellers to offer golfers a seamless way to plan, customize, and book complete golf trips directly on their own platforms. With this new booking engine, golfers can reserve tee times, lodging, on-property experiences, and even car rentals in a single, simple checkout and receive instant confirmation.
Beyond elevating the golfer’s experience with a true one-stop shop for trip planning, GolfNow and TripFusion are making it possible for any operator to simplify internal workflows, enhance revenue opportunities, and easily build or sell stay-and-play packages. Whether an operator is already in the golf‑travel business or just looking to enter it, this solution provides the tools to create and manage customized golf travel offerings with ease.
“Golfers want the ease of planning everything in one digital place with access to live inventory, and partnering with TripFusion allows us to deliver exactly that,” said Jerramy Hainline, EVP, Digital Platforms and Ventures, VERSANT. “By combining tee times, accommodations, and transportation into a single seamless online booking experience, we’re helping both golfers and operators save time and elevate every trip. With our individual specialties in golf and travel, we believe we can scale this online golf package booking experience like no one else and revolutionize the way golfers book their golf vacations.”
“TripFusion was built to modernize the connected travel journey, and we’re delighted to partner with GolfNow and GolfPass to accelerate that mission,” said Muirgheal Montecalvo, Founder & CEO, TripFusion. “Together, we’re removing friction from the planning process and giving golfers a smarter, fully integrated way to build unforgettable golf travel experiences and trips in just a few clicks. By combining deep expertise across both golf and travel, we’re setting a new standard for how these trips are planned and booked, uniquely positioning this partnership at the forefront of scaling the future of online golf travel bookings.”
Recently, GolfNow and Troon, the world’s largest professional club management company, successfully tested the integrated booking technology at two of Troon’s premier golf resorts: Indian Wells Golf Resort in Indian Wells, Calif., and World Golf Village in St. Augustine, Fla. During the beta period, more than 250 golf‑package reservations were booked directly through the new travel booking engine, whether on the properties’ own platforms or through GolfPass’ Golf Package feature and Troon Golf Vacations (with GolfPass serving as the official licensee of Troon Golf Vacations). The technology allowed golfers to browse and select live lodging, golf, and spa inventory, add items to a single shopping cart, and pay for their entire vacation in one seamless transaction. Once a booking is completed, all reservations and payments flow automatically into the appropriate reservation systems, eliminating the need for lead forms, phone calls, and emails.
About VERSANT
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf and athletics participation and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. Visit www.VersantMedia.com for more information.
ABOUT GOLFNOW
GolfNow is an innovative technology company that is creating better ways for golfers and golf courses to connect. GolfNow operates the world’s largest online tee-time marketplace, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. GolfNow also is the industry’s largest provider of golf course management technology and marketing services, partnering with thousands of golf courses worldwide. GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks. GolfNow operates offices in Orlando, Fla., and Belfast, Northern Ireland.
About TripFusion
TripFusion is a proprietary golf travel booking platform designed to modernize how golf trips are planned and booked online. The platform seamlessly integrates real-time tee times, accommodations, and on-property experiences into a single, end-to-end booking journey, enabling golf courses, resorts, and travel partners to automate stay-and-play packages directly on their digital channels. By replacing manual workflows and lead-based inquiries with live inventory and instant checkout, TripFusion sets a new standard for connected golf travel booking. Learn more at https://www.tripfusion.com
About Troon Golf Vacations:
Troon Golf Vacations offers vacation planning with unique customized packages that bring any golf destination within reach. Combine luxurious resort accommodations with stunning golf locales, and you have the ultimate vacation that will check off bucket list destinations that are included on even the most discriminating golf traveler. No matter whether you are planning that action-packed buddy trip, a family getaway that includes golf, or a romantic couple’s golf trip, Troon has the destinations that will create a memory to last a lifetime.
Jamie Palatini
VP, Communications
Jamie.palatini@versantmedia.com
(908) 347-1472
Jake Gellerman
Senior Manager, Communications
Jake.gellerman@versantmedia.com
Emily Carman
Publicist
(714) 742-8301
