GolfPass will Amplify Via NBC Sports Next Social Media Platforms the Contributions of the Rapidly Growing Contingent of Women in Golf
ORLANDO, Fla. – NBC Sports Next’s GolfPass will recognize women’s contributions to golf, both on and off the golf course, through “Celebrating Women in Golf,” an award-winning and innovative social media campaign launching today and extending through Women’s History Month.
Every facet of golf will be featured during the GolfPass annual campaign, now in its third year, created to showcase the unique and powerful women fueling and steering the sport. From women pros, amateurs and recreational golfers to the industry professionals who drive the business of golf, “Celebrating Women in Golf” will amplify their stories through customized content across all NBC Sports Next social media handles.
“By shedding light on a frequently overlooked group, we hope to reach and engage with this growing and diverse group of women in the sport,” said Nicole Roach, vice president of marketing, NBC Sports Next. “We want to recognize and thank all the wonderful women who helped us with this important project.”
Elements of the campaign will include a variety of video vignettes, live interviews, takeovers, editorial features, and promotion of LPGA tournaments airing on the networks of NBC Sports, as well as shows available to stream on GolfPass. Several Instagram takeovers will feature collegiate golfers participating in NBC Sports’ Athletes Direct NIL program.
- Spotlights of LPGA tournament champions, as well as golf course operators and their staff.
- Video features of LPGA Tour pros, including Celine Boutier, Charley Hull, Jennifer Kupcho, Anna Nordqvist, and more.
- Live weekly interviews on Instagram, hosted by Boston University Women’s Golf team alumnus and current GolfNow Senior Marketing Manager Christine Silen. Debuting today, Silen will welcome golf instructor Debbie Doniger, host the upcoming Build a Better Game: Swing Checkpoints, which begins streaming March 7 on GolfPass.
- Weekly Instagram takeovers by NCAA women golfers, including Faith Choi (Ohio State); Becca Tschetter (Grand Canyon); Elina Sinz (Auburn); and more.
GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF:
GolPass features a vast library of original video content available exclusively as part of a GolfPass membership, including original shows like The Conor Moore Show, On Tour/On Course, My Roots, My Daily Routine, and more. GolfPass also offers a vast instructional library featuring more than 4,500 video titles, including Ask Rory, The Golf Fix, with host Devan Bonebrake; Lessons with a Champion Golfer; and Build a Better Game – all hosted by top instructors like Martin Hall, Chris Como and Michael Bannon, as well as golf fitness expert Don Saladino. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Next – the innovation and technology division of NBC Sports – GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive tee-time benefits designed to help every type of golfer – from beginner to expert – play more and better golf. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, an industry leader in youth sports club, league and team management technology; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
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NBC Sports Next