New venture empowers operators to reclaim control and thrive beyond third-party models
Scottsdale, AZ – In a bold move set to reshape the golf industry, Golfpay has merged with a rapidly growing multi-course cooperative to form 1 Golf Ventures, LLC—a member-owned software platform built to help golf course operators break free from dependence on third-party vendors. This new entity isn’t just software—it’s a platform revolution.
To celebrate the launch, course operators are invited to a free virtual webinar, hosted in partnership with Golf Inc., titled:
“Introducing Golf Course Industry 2.0: Smarter, Stronger, Scalable”
Date: June 10th, 2025
Time: 2PM ET
Register Now: https://golfincmagazine.com/virtual-event/
“This isn’t just about software. It’s about putting technology in the hands of those who own and operate the courses,” said Dale Merritt, CEO of Golfpay and founder of the cooperative. “For too long, operators have been sidelined while third parties monetize their data and customers.”
A New Kind of Golf Tech Company—Owned by Operators
The Golf Software Cooperative is the first software-as-a-service (SaaS) company in the golf industry owned and governed by its members. By combining Golfpay’s advanced booking, payments, and point-of-sale technology with the cooperative’s collective strength, members gain access to powerful tools and opportunities, including:
- Operating local, regional, and national tee time marketplaces
- Participating in data licensing revenue
- Becoming their own payment processor
- Selling and distributing reciprocal loyalty cards
- Leveraging group purchasing power
- Collaboratively shaping the development roadmap
More Than a System—A Strategic Asset
This platform allows golf courses to move beyond fragmented third-party tools and operate from a shared system that drives revenue, efficiency, and strategic growth. It also opens doors to national-level opportunities typically controlled by aggregators and tech giants.
“This co-op business model is a major shift for golf course operators. It’s a long-awaited alternative to costly third-party aggregators—and it’s going to disrupt the entire industry.” – Paul Sampliner, Former GolfNow Executive
Join the Movement
The upcoming webinar will offer a behind-the-scenes look at how the cooperative operates, who’s already on board, and what’s next. Attendees will hear directly from industry leaders and developers who are building a platform that finally puts course operators first.
Golf course owners, operators, and decision-makers are encouraged to register now and discover how this member-driven model is unlocking long-term independence, profitability, and growth.
Learn More: https://golfpay360.com/
