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Golf’s AI Moment: What’s Really Happening with Sagacity AI

January 7, 2026

In this conversation, Frank Halpin, co-founder of GolfNow and current CIO of Sagacity Golf, shares insights into his journey through the golf technology industry. He discusses the evolution of GolfNow, his transition into real estate, and the founding of Sagacity Golf, which focuses on integrating AI into golf operations. The conversation explores the future of AI in the golf industry, emphasizing the importance of technology in enhancing customer experiences and operational efficiency.

 
Takeaways
Frank Halpin is a key figure in the evolution of golf technology.
GolfNow’s iMUS was initially a beta platform that evolved significantly over time.
Transitioning from tech to real estate allowed Frank to explore new ventures.
Sagacity Golf focuses on integrating AI into golf operations.
AI can streamline customer interactions and improve operational efficiency.
The importance of maintaining an updated website for golf courses is critical.
AI is set to revolutionize how golf courses manage reservations and customer inquiries.
Dynamic pricing is a key focus area for Sagacity Golf’s offerings.
The integration of AI can reduce the need for human operators in certain tasks.
Frank’s journey reflects the adaptability required in the tech industry.
 
Chapters
00:00 Introduction to Frank Halpin and Sagacity Golf
05:37 The Evolution of GolfNow and Its Impact
16:04 Transitioning from GolfNow to Real Estate Ventures
24:22 The Birth of Sagacity Golf and Its Unique Offerings
36:19 Integrating AI into Golf Operations
48:07 The Future of AI in Golf and Beyond
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