GolfTalk Live Selects Bridgestone Golf’s e12 Golf Balls as March Product of the Month
Philadelphia, PA – Bridgestone Golf, the #1 Ball-Fitter in Golf, launched the e12 family of golf balls at the 2019 PGA Merchandise Show. The overwhelmingly positive response to the e12 launch, coupled with a successful consumer release in February has elevated Bridgestone’s latest offering to Product of the Month on the award-winning GolfTalk Live radio show.
The new e12 family consists of two models; the e12 SOFT and the e12 SPEED. The players who fight sidespin challenges and swing the club less-than 105mph will opt for the e12 SOFT, while the e12 SPEED is intended for players with swing speeds greater than 105mph, optimizing accuracy off the tee.
“I admire how Bridgestone (Golf) continues to be the leader in collecting data, analyzing it, then implementing what they’ve learned to develop the correct golf ball for each player’s swing,” remarks GolfTalk Live host Tony Leodora. “We’re finally seeing golfers pay attention to the information they’ve received over the years from a Bridgestone Ball-Fitting. With the new colors, advanced technology and an incredible price, we’ll be seeing a lot of e12s on the fairway this season.”
The e12 series builds on Bridgestone’s legendary e-series, adding more distance and better accuracy to the three-piece constructed ball. The Active Acceleration Mantle is built with High Performance Polymer material that allowed Bridgestone to soften the ball’s core, thus resulting in increased thrust and higher initial velocity at impact. Both the e12 SOFT and e12 SPEED utilize Bridgestone’s Delta Dimple pattern, which lessens drag and optimizes aerodynamics.
“We’ve taken more than 12 years of ball-fitting data, using more than 350,000 in-person ball-fittings to pinpoint specifically what causes golfers to lose distance and accuracy,” explains Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We’ve applied that information to construct a 3-piece surlyn golf ball – tested extensively by our R&D engineers – that has minimized sidespin to provide ultimate forgiveness and has delivered the velocity needed to ensure maximum distance. We’ve learned that power not only comes from the core of the golf ball, but that we can use the mantle layer to boost distance as well. And that’s what we’ve achieved with the Active Acceleration Mantle inside the e12.”
The e12 SOFT and e12 SPEED balls are available now at golf retailers and pro shops nationwide and sell for only $29.99 per dozen. Aside from the Classic White color, Bridgestone Golf offers the e12 SOFT in Bright Matte Green, Matte Red and Matte Yellow. Find e12 retailers or purchase online at www.BridgestoneGolf.com.
During the month of March, the Bridgestone e12 series will be displayed prominently on www.GolfTalkLive.net, the official website of the show. There will also be an informative interview with a representative from Bridgestone Golf that will air on Saturday, March 9, 2019 in all GolfTalk Live markets.
The GolfTalk Live radio show is the award-winning weekly radio show that has won national awards for 10 consecutive years and three times was named No. 1 Golf Radio Show in America by the International Network of Golf at the PGA Merchandise Show. The show airs 52 weeks a year from 7 to 8 a.m. and 7 to 8 p.m. each Saturday on flagship station WNTP 990-AM in Philadelphia and on www.WNTP.com.
The show also is syndicated on other stations, including its first affiliate — WOND 1400-AM in Atlantic City. It airs there at 3 p.m. every Saturday. GolfTalk Live also airs on the FM dial at 10 a.m. Saturdays on Lansdale, PA’s WNPV 98.5 FM and 1440 AM serving Montgomery County, Bucks County and the Lehigh Valley. The show took another leap forward when it was added to the daily lineup on TheGolfDirector.com. GolfTalk Live also can be heard any time following each show on its official website, www.GolftalkLive.net.
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