[Englewood, Colorado] – GOLFTEC, the world leader in golf improvement and instruction, is excited to announce the promotion of Chris Koske as its new Chief Marketing Officer (CMO). In this role, Koske will oversee brand strategy and marketing initiatives for GOLFTEC enterprises, including its flagship GOLFTEC brand and the cutting-edge SKYTRAK brand. Additionally, Koske will contribute to shaping the company’s product strategy, leveraging his extensive experience in the industry.
A Visionary Leader with Proven Expertise Koske brings a wealth of knowledge and a proven track record in marketing and product strategy. With over 20 years of experience in the golf and sports industries, he has successfully led teams to drive brand growth, develop innovative products, and deliver exceptional customer experiences. Koske has a wide array of experience in golf from lead Product Strategy at Callaway and Odyssey with it’s putter, irons and wedge business to executive marketing roles at Superstroke and Edel Golf. His expertise will be instrumental in expanding GOLFTEC’s reach and influence within the golf community.
“We are thrilled to welcome Chris Koske to the GOLFTEC leadership team,” said Joe Assell, Co-Founder and CEO of GOLFTEC. “His leadership and deep understanding of brand strategy and product development will help us continue to innovate and elevate the game of golf for players of all skill levels.”
Driving Growth and Innovation As CMO, Koske will be responsible for leading GOLFTEC’s marketing strategy, enhancing brand awareness, and fostering customer engagement across all platforms. He will also play a pivotal role in guiding the product strategy for both the GOLFTEC and SKYTRAK brands, ensuring the company remains at the forefront of technology and innovation in the golf industry.
“From the day we recruited Chris to the company two years ago to everything we’ve been able to accomplish together, Chris has been a key asset to the company’s growth,” said Jeff Foster, GOLFTEC Chief Strategy Officer and SKYTRAK CEO. “This is an exciting time for the company and having someone with his level of experience as well as established relationships in the industry will be key to our future success.
About GOLFTEC
GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.
